Senior Lead, Sales (New Business & Market Expansion)

This role is hired under Mandai X, the growth accelerator and venture building arm of Mandai Wildlife Group.

We live in a world where the delicate balance with nature has been disrupted. Reversing this trend will require a global effort of unprecedented speed and scale.

An impossible task alone.

Which is why we challenge ourselves to reach 1 billion consumers, as potential for change can only happen when many come together.

And this is where Mandai X can make a difference. Working to influence changes in attitudes, decisions and behaviours.

Leveraging over 50 years of experience in inspiring people to value and protect nature as part of the Mandai Wildlife Group, our efforts will spark, catalyse and accelerate innovative ventures in completely new domains to drive growth and impact beyond boundaries. Eliminating the well-entrenched trade-offs faced between commercial, human and the planet’s wellbeing; and blending everything together so that these usual conflicts faced are aligned.

We will redefine what a better life means; and unleash humanity’s collective power to make this change through impactful ventures that enable and empower individuals and companies with everyday choices that not only help them, but also make the world a better place at the same time.

Welcome to Mandai X.

Nurturing every child to drive positive change for the planet, through stories and adventures

Mandai X is building an immensely purpose-led venture that enables children to learn about our world and absorb values that help them thrive in an ever-changing world. The venture uses fun missions to empower children in their formative years to imbibe critical values that prepare them to face the world.

Ranger Buddies is seeking a bold, entrepreneurial Sales Leader to drive new business growth through both direct sales and strategic partnerships. This is a hunter role, focused exclusively on acquiring new accounts across untapped industries and sectors that engage families with young children. This role will be responsible for generating revenue through direct deal-making, securing brand sponsorships, and forming high-impact strategic collaborations with partners that can help scale the brand locally and internationally.

The ideal candidate combines strong sales capabilities with partnership-building instincts and is passionate about scaling purpose-led brands through creative, cross-sector engagement.

Key Responsibilities

• New Business Sales and Revenue Generation
• Identify, pitch, and close new commercial deals across industries such as consumer goods, hospitality, and education
• Develop and maintain a healthy sales pipeline focused on companies targeting families with young children
• Deliver revenue growth through direct sales of Ranger Buddies’ products, activations, and edutainment experiences
• Brand Sponsorships and Strategic Partnerships
• Secure sponsorship deals to support large-scale campaigns, experiences, or co-branded initiatives
• Build strategic collaborations with partners who can expand Ranger Buddies’ market reach and relevance
• Tailor partnership proposals to meet mutual brand, business, and impact goals
• Market Expansion and Brand Visibility
• Champion the Ranger Buddies brand across Singapore, ensuring visibility in every major touchpoint for families
• Work with strategic partners to create activation opportunities and expand brand presence
• Support global growth by identifying new markets and partnership opportunities for international expansion
• Sales Strategy and Performance Reporting
• Establish and track KPIs for revenue, outreach, and partnership value
• Analyse sales performance and market feedback to refine sales and partner strategies
• Collaborate with internal teams to shape offerings aligned with partner and consumer needs
  
  

• Bachelor’s degree in Business, Marketing, Communications, or a related field
• MBA or equivalent postgraduate qualification is an advantage
• Minimum 10 years of experience in sales, business development, or commercial strategy roles
• Demonstrated track record of new business acquisition, revenue generation, and market expansion
• Experience working in or with sectors such as consumer products, media, education, hospitality, or lifestyle
• Familiarity with brand sponsorships, strategic partnerships, or public-private collaborations
• Strong understanding of the Singapore market, particularly in reaching families with young children
  
  

• Proven ability to identify, pitch, and close complex commercial deals across diverse industries
• Strong pipeline management and ability to execute across the full sales cycle
• Ability to craft and present compelling sales and partnership proposals tailored to strategic partner goals
• Comfortable working in a hunter role with no existing account management responsibilities
• Exceptional communication and negotiation skills, with experience influencing senior stakeholders
• Strong strategic thinking with the ability to spot white space opportunities and turn them into executable plans
• Entrepreneurial, self-motivated, and capable of thriving in a fast-paced, agile environment
• Experience launching or scaling new products, partnerships, or ventures in B2B or B2B2C environments
• Ability to develop and execute data-driven sales strategies to optimize performance and growth
• Effective team collaborator with experience working across cross-functional teams and with external partners, such as entertainment brands, educational institutions, or family-focused organizations
• Organized and resourceful, with strong problem-solving and project management skills
• Passion for purpose-driven brands, with the ability to balance commercial objectives and social impact