Senior Innovation Strategy Manager

Job Description

Working in this role means imagining the world not just as it is, but as it could be, and then building the strategy to help teams get there, one playful brick at a time!

Ready to help us shape the future of play?

Core Responsibilities

Strategic Framework Development

• Organize and synthesize complex information into clear, actionable insights.

• Develop new decision-making frameworks, prioritization tools, and scalable methodologies to guide innovation strategies.

• Create roadmaps and scenario plans that integrate visionary thinking with market realities.

Play, Consumer and Market Insight

• Translate audience and consumer insights into innovation opportunities with potential for business success.

• Analyze data to uncover trends, behaviors, and opportunities that inform strategy.

• Leverage foresight tools to uncover the implications for new play development, capabilities, business models, marketing and product design.

Team Activation and Communication

• Inspire teams through storytelling, both written and visual, using infographics, designed assets, and presentations.

• Act as a bridge between cross-functional teams to ensure alignment on strategic goals and innovation priorities.

• Lead workshops or collaborative sessions to align teams around shared visions.

Creativity and Visionary Leadership

• Cultivate a culture of playfulness and creativity while maintaining a strong focus on business impact.

• Shape innovative approaches to redefine the future of children’s play experiences.

• Serve as a thought leader in identifying untapped opportunities for growth.

Data-Driven Decision Making

• Leverage data analytics to create insights that drive strategic decisions.

• Build tools or dashboards for tracking progress against strategic goals.

• Promote strategic and data literacy within the team to foster a culture of informed decision-making.

Business Alignment

• Ensure innovation strategies are aligned with broader organizational objectives.

• Collaborate with leadership to connect CPL’s innovation efforts with measurable business success.

• Play a crucial role in crafting long-term planning processes.

Expected Outcomes

• A culture of creativity balanced with analytical rigor, empowering teams to innovate with purpose and direction.

• Enhanced ability for CPL teams to make informed decisions quickly using structured frameworks.

• Clear alignment between consumer value creation and business success metrics.

• Increased credibility of CPL in organizational strategy discussions through data-driven insights.

Play your part in our team succeeding

The Senior Innovation Strategist will play a key role in shaping the future of play within the Creative Play Lab (CPL). Reporting to the Head of Strategic Play Innovation, this role combines strategic thinking with creative vision to unlock new opportunities for both consumers and the business.

Success in this role requires a strong strategic approach, a passion for innovation, and the ability to communicate ideas clearly and convincingly. You are comfortable navigating ambiguity, working collaboratively across teams, and inspiring teams to push boundaries while staying grounded in real-world impact.

This is a unique opportunity to help define where play is going, and ensure we get there with purpose, curiosity, and creativity!

Do you have what it takes?

Strategic thinking ability

• Strong ability to think both creatively and analytically, balancing left- and right-brain approaches.

• Experience in connecting consumer insights with business opportunities.

Communication

• Exceptional written, oral, and design-based communication skills (e.g., infographics, visual storytelling).

• Ability to inspire action through compelling narratives tailored for diverse audiences.

Data Proficiency

• Strong analytical skills; ability to work with large datasets to extract insights.

• Experience in developing custom models or tools for decision-making.

Creative Problem Solving

• A passion for playfulness, creativity, and shaping future generations’ experiences.

• Track record of thriving in ambiguous environments with a bias toward action.

• Is proactive and not afraid to initiate new things (projects, tools, processes).

Collaboration Skills

• Servant-leader & strong growth mindset; excels at collaborating across functions to achieve shared goals.

• Ability to align diverse topics to common objectives.

Experience in innovation management

• Experience in product development or creative design.

• Familiar with experimentation and piloting.

• Strong technical foresight and familiarity with new technological advancements.

• Experience in tool and framework development and automation.

• Thought leadership in industry.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (e.g., sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.