Senior Financial Analyst, Marketing Finance

Google India; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Google is seeking a Financial Analyst to support its Marketing Finance team in Singapore. The role focuses on developing robust financial analyses, budgeting, forecasting, and performance tracking to guide strategic decisions across regions.

Ideal candidates will have a strong FP&A background, SQL experience, and the ability to influence decisions through data-driven insights in a multinational setting.

Qualifications

• Bachelor's degree in a quantitative field or equivalent.
• 7 years FP&A, consulting, or related experience.
• Experience with budgeting, forecasting, variance analysis and modeling in a multinational setting.
• Experience using SQL to extract and manipulate data.

Responsibilities

• Act as the strategic bridge between Marketing and Finance across regions to align narratives.
• Analyze brand equity, funnel conversion, and customer loyalty using cost- and value-based metrics.
• Pilot and scale AI solutions to automate core financial workflows.
• Mentor junior talent and foster a collaborative hybrid team culture.
• Execute high-impact analyses and rapid financial modelling for time-sensitive decisions.

Skills

Analytical thinking

Business acumen

Communication

Education

Bachelor's degree in Business / Finance / Economics / Statistics or quantitative field

Tools

SQL

Job description

Google will be prioritizing applicants who have a current right to work in Singapore, and do not require Google's sponsorship of a visa.

Minimum qualifications

• Bachelor's degree in Business, Finance, Economics, Statistics, or another quantitative field, or equivalent practical experience.
• 7 years of experience in financial planning and analysis (FP&A), consulting, or a related function.
• Experience executing full‑cycle financial planning and analysis functions including budgeting, forecasting, variance analysis, and modeling within a multinational company setting.
• Experience using SQL to extract and manipulate data.

Preferred qualifications

• Experience in developing strategies in fast‑paced engaging environments, impeccable business judgment for resource allocation decisions to achieve the desired business outcome.
• Leadership experience with complex strategic and operational initiatives, across multiple products, functions, and geographies.
• Ability to work with data to produce analysis, influencing decision making with numerical analysis and generating insights.
• Ability to take ownership, confidence to interact with all levels, set objectives, drive results, and be a team player.
• Excellent communication skills with the ability to work with a wide variety of departments.

About The Job

Financial Analysts ensure that Google makes sound financial decisions. As a Financial Analyst, your work, whether it's modeling business scenarios or tracking performance metrics, is used by our leaders to make strategic company decisions. Working on multiple projects at a time, you are focused on the details while finding creative ways to take on big picture challenges.

As someone who knows the workings of the core Finance team inside and out, you'll lead individual projects to transform planning, tracking and control processes. You'll provide senior level management with insightful recommendations, planning and reporting support.

At Google, our Marketing Finance team operates at the dynamic intersection of strategy, investment, and analytics. We are a highly analytical team dedicated to maximizing returns through thought leadership and collaborative partnerships, all while ensuring robust quality controls are in place for Marketing’s OpEx budget. We don't just report on the numbers; we find creative ways to manage big‑picture challenges and bring strategic insights.

The name Google came from "googol," a mathematical term for the number 1 followed by 100 zeros. And nobody at Google loves big numbers like the Finance team when providing in depth analysis on all manner of strategic decisions across Google products. From developing forward‑thinking analysis to generating management reports to scaling our automated financial processes, the Finance organization is an important partner and advisor to the business.

Responsibilities

• Act as the core strategic bridge between Marketing and Finance, leveraging executive‑level storytelling to influence cross‑functional product finance partners and work across regions to align global narratives.
• Analyze brand equity, funnel conversion, and customer loyalty using both cost‑based metrics (CPIA) and value‑based metrics (iROAS) to establish robust financial guardrails that enable growth.
• Drive operational efficiency by piloting and scaling AI solutions to automate core financial workflows, freeing up team bandwidth for high‑impact strategic work.
• Mentor junior talent, and manage a collaborative hybrid team culture through active community contribution and in‑office problem‑solving.
• Execute high‑impact projects or analysis, and rapid‑response financial modeling to support time‑sensitive business decisions.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.