Senior Executive (Strategic Communications)

National University of Singapore; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

An established industry player is seeking a Senior Executive to join their Thought Leadership and Strategic Communications team. This exciting role involves curating engaging social media content, managing website updates, and executing digital campaigns to enhance brand awareness. The ideal candidate will have a strong background in digital content management, social media strategy, and project management. With a focus on collaboration and innovation, this position offers a unique opportunity to make a significant impact in the digital landscape of public policy. If you are a self-starter with a passion for communication and digital media, this role is perfect for you.

Qualifications

• 4+ years of experience in managing social media and website content.
• Strong understanding of digital content landscape and SEO analytics.
• Proficient in English to Mandarin translation and copywriting.

Responsibilities

• Curate and conceptualize social media content to drive engagement.
• Support online content strategies through design and digital asset production.
• Coordinate with stakeholders for effective online marketing efforts.

Skills

Social Media Management

Content Management

Digital Campaign Development

Media Management

Design Skills

Video Production

SEO Analytics

Project Management

Interpersonal Skills

Mandarin Proficiency

Education

Bachelor Degree in Business Administration

Bachelor Degree in Marketing

Bachelor Degree in Mass Communication

Bachelor Degree in Digital Media

Tools

Digital Asset Design Tools

Website Analytics Tools

Social Media Platforms

Job description

Company description:

The National University of Singapore is the national research university of Singapore. Founded in 1905 as the Straits Settlements and Federated Malay States Government Medical School, NUS is the oldest higher education institution in Singapore.

Job Purpose

Lee Kuan Yew School of Public Policy (LKYSPP) is looking for a Senior Executive for the Thought Leadership and Strategic Communications team. The successful candidate will support content management over website and social media for brand awareness, which involves coordinating with internal and external stakeholders. The ideal candidate should also possess skills in media management, design, and video production. Proficiency in Mandarin is an advantage as this role requires management of Mandarin social media platforms.

Job Description

1. Conceptualise and curate social media content to help drive traffic, engagement and leads.
2. Develop and support online content and strategies on the LKYSPP website (lkyspp.nus.edu.sg).
3. Identify trends and insights on social media to maximise digital channels direction.
4. Support and manage web enhancement projects and daily website updates.
5. Support online content strategies through design and production of digital assets (infographics, graphics, videos, articles) to enhance the website's overall performance.
6. Coordinate and work with internal and external stakeholders to support online marketing efforts from website optimisation to social media campaigns; including writing content to support the editorial plan.
7. Manage digital content agencies for English and Mandarin content, and partners - which includes internal and external ones - to ensure that content strategies and KPIs are met.

Qualifications

1. Earned a Bachelor Degree in Business Administration, Marketing, Mass Communication, Digital Media (or equivalent).
2. Relevant working experience of at least 4 years with a proven track record of managing social media, website content and developing and executing digital campaigns.
3. Possess a strong understanding of website/ SEO analytics, and overall global and local digital content landscape.
4. Ability to work independently at both strategic and operational level.
5. A team player and hands-on self-starter committed to building key relationships with stakeholders.
6. Possess project management skills in engaging and managing internal and external stakeholders at all levels in a complex and dynamic environment.
7. Possess strong interpersonal skills; written/verbal skills and presentation skills.
8. Proficient in translating, editing and copywriting from English to Mandarin articles.

More Information

Location: Bukit Timah Campus

Organization: Lee Kuan Yew School of Public Policy

Department: Thought Leadership and Strategic Communications

Employee Referral Eligible:

Job requisition ID: 27373