Senior Executive, Product Marketing

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Samsung Southeast Asia & Oceania

Singapore

SGD 80,000 - 100,000

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Yesterday

Job description

Position Summary

Role and Responsibilities

Product Ownership: Manage end-to-end product lifecycle including forecasting, pricing, channel strategy, positive contribution towards the achievement of key KPIs for assigned TV category.
Market Intelligence: Analyze consumer trends, competitor landscape, and conduct regular competitor product benchmarking to measure price index. Through these category insights, work with Senior PM to define winning product strategies.
Launch Management: Drive product launches with full accountability for timelines, positioning, pricing and develop go-to-market plans.
Drive Sell-out: On-going monitoring of sales situation and initiate programs to sustain sales and market share.
Cross-Functional Collaboration: Partner with sales, trade marketing and marketing communications teams to execute promotional strategies and campaigns.
Promotion Management: Work closely with functional teams to properly allocate marketing expenses, sales allowance according to business needs and monitor actual expenditure.
Online Drive: Work closely with online team to build campaigns and improvement plans to achieve online sales target.
Demand Planning & managing SCM KPIs: Work with Key Account Managers towards the achievement of sales target and ensure timely demand forecast to meet the target. Work closely with SCM manager to ensure accurate sell-in/out forecast, healthy channel WOS and manage aging inventory.
Business Health: Responsible for ensuring detailed P&L management for all promotion requests.
Any other Ad Hoc duties and reporting.

Skills And Qualifications

Minimum Bachelor's degree, preferably in Business Management / Marketing.
2-4 years of experience of marketing/product management in consumer electronics or fast-moving industries would be an advantage.
Commercial acumen, analytical mindset, and a passion for technology and innovation.
Good business planning, project management and execution skills.
Good communication, presentation and interpersonal skills.
Able to strive in a fast-paced environment.