Senior Executive, Marketing / Relations

Select Group Pte Ltd; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

An educational institution is seeking a Senior Executive, Marketing to enhance the visibility and reputation of its food and beverage offerings. Responsibilities include developing marketing strategies, managing social media campaigns, and coordinating community events. The ideal candidate has a Diploma or Degree in Marketing and at least 3 years of experience in Public Relations or Events. Proficiency in design software like Photoshop or Illustrator is advantageous, alongside strong communication and presentation skills.

Qualifications

• 3 years of experience in Public Relations, Events, or similar.
• Good interpersonal and communication skills.
• Creative and proactive approach.

Responsibilities

• Develop and execute marketing campaigns for the school's F&B services.
• Create and manage digital content for promotion.
• Coordinate food-related school events and gather feedback.

Skills

Communication Skills

Interpersonal Skills

Creative Thinking

Presentation Skills

Education

Diploma/Degree in Marketing

Tools

Photoshop

Illustrator

Job description

The Senior Executive, Marketing is responsible for planning, developing, and executing marketing strategies that promote the school’s food and beverage (F&B) offerings. This role aims to enhance the visibility and reputation of the school's dining experience, support healthy eating initiatives, increase engagement among students and parents, and ensure alignment with the school’s values and brand.

Key Responsibilities:

Strategic Marketing & Promotion

• Develop and execute marketing campaigns for the school’s cafeteria, catering services, and special dining events.

• Promote healthy eating initiatives and nutritional programs in collaboration with nutritionists and food service staff.

• Collaborate with the school’s marketing and communications team to integrate F&B messaging into school-wide platforms.

Content Creation & Communication

• Create marketing content such as newsletters, menus, posters, videos, and digital content to promote meals, events, and nutrition programs.

• Manage internal communications regarding menu changes, dietary updates, and special promotions.

Digital & Social Media Marketing

• Manage social media campaigns related to F&B, including food features, chef highlights, or sustainability practices.

• Work with the marketing team to ensure F&B updates are regularly posted on the school website and parent portals.

Community & Event Engagement

• Coordinate and promote food-related school events (e.g., International Food Days, Sustainability Week, Parent-Student Luncheons).

• Gather feedback from students, parents, and staff to continuously improve the dining experience and menu offerings.

Branding & Quality Assurance

• Ensure all F&B marketing materials align with the school’s branding and communication guidelines.

• Support sustainability, health, and wellness goals in all F&B messaging and promotions.

Skills/Qualifications:

• Diploma / Degree in Marketing or other related courses

• 3 years of Public Relations, Events or similiar experience

• Knowledge of design software (e.g. photoshop, illustrator) will be an added advantage

• Good interpersonal and communication skills

• Good presentation skills

• Creative and proactive