Senior/Executive, Marketing (CRM & Partnerships)

Tang's; Singapore; On-site; USD 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic Senior/Executive in Marketing to lead CRM and partnerships. This role involves managing email marketing campaigns, executing data analytics, and developing engaging content for loyalty programs. You will collaborate with various internal teams to enhance member engagement and retention strategies. If you are passionate about customer relationship management and data-driven marketing, this opportunity offers a chance to make a significant impact in a vibrant and innovative environment.

Qualifications

• Experience in managing CRM campaigns and lifecycle marketing programs.
• Strong analytical skills for data reporting and A/B testing.

Responsibilities

• Manage campaign setup and database segmentation for email marketing.
• Coordinate communications for loyalty programs and stakeholder functions.

Skills

CRM Management

Data Analytics

Email Marketing

Campaign Management

Stakeholder Collaboration

Education

Bachelor's Degree in Marketing or related field

Tools

CRM Software

Email Marketing Tools

Data Analytics Tools

Job description

Senior/Executive, Marketing (CRM & Partnerships)

Department: Marketing

Location: Singapore

Introduction

• Job Description
• Job Requirements

CRM Planning & Operations

• Manage campaign setup and database segmentation for TANGS email marketing, SMS, and Push Notifications in the CRM system.
• Support the creation, execution, and tracking of member lifecycle marketing programs such as reactivation, birthday benefits, and member tier retention.
• Liaise with the CRM provider to set up mechanics, automated triggers, troubleshoot bugs, etc.

Data Analytics & Reporting

• Execute A/B testing, database profiling, and post-campaign tracking to improve segmentation, send frequency, click-through rate, and member sales.
• Responsible for monthly CRM data analytics reporting, including post-mortem analysis.

Loyalty Program Communications

• Develop visuals, assets, and content for loyalty programs across email marketing, website banners, webpages, social media, e-catalogues, in-store touchpoints, and more.
• Manage loyalty marketing gifts-with-purchase and perks, including sourcing, ROI assessment, execution, and post-mortem.
• Support initiatives such as tourist loyalty programs and partnerships.

Stakeholder Collaboration

• Coordinate loyalty member communications for stakeholder functions like campaign marketing, e-commerce, and brand partners.
• Collaborate with internal teams such as marketing, e-commerce, merchandising, and customer service to execute CRM programs and initiatives.
• Perform other ad hoc tasks as assigned by immediate superiors.