Senior/Executive, Marketing Communications -Capitol Singapore & CHIJMES

Responsibilities

• Assist to assess market opportunities and conduct research to understand customer needs

• Enhance customers experience through mall-wide promotions and events to drive patrons traffic and increase tenant sales

• Maximise the mall’s casual leasing revenue through the leasing of atrium spaces, road show spaces, media spaces and push-carts.

• Assist to develop and execute the annual marketing calendar effectively on a timely manner.

• Support in developing, tracking and managing marketing budget

• Plan, execute and manage advertising, promotion and digital marketing strategies

• Simultaneously manage multiple marketing and communication projects including strategy development

• Coordinate and implement marketing and online activities in line with business objectives and visions

• Develop and execute effective digital marketing strategies across all digital platforms

• Build and maintain good relationship with tenants and garner their participation in the mall’s marcom activities

• Liaise with advertising agencies, tenants, contractors and event companies to ensure successful launches of all projects and events

• Analyse and evaluate effectiveness of marcom activities and make recommendations to adjust marketing strategies.

Requirements

• Degree in Marketing / Mass Communications or relevant discipline

• 3 years’ experience in retail mall marketing, events management, digital marketing and Social Media marketing would be preferred

• Seeking for creativity, think out of the box marketing ideas from various industry

• Able to work independently as well as part of a team in a constantly evolving environment

• Self-motivated, highly resourceful, positive and proactive, and with these traits, thrive on challenges and time pressures in a fast-paced environment.

• Strong communication, interpersonal, analytical and problem-solving skills