Senior Executive, Marketing Communications (Based at i12 Katong)

Keppel (Real Estate Division); Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading real estate company in Singapore seeks a marketing professional to drive promotional campaigns, manage external vendors, and analyze marketing strategies to enhance sales performance. The ideal candidate will possess a degree in Business or a related field, with at least one year of experience in retail and strong digital marketing knowledge. This role offers dynamic responsibilities in a fast-paced environment.

Qualifications

• Minimum of 1 year of experience in retail or shopping mall.
• Strong ownership of work and personal accountability.
• Excellent spoken and written English.

Responsibilities

• Plan and implement year-round promotions to drive sales.
• Liaising with vendors for successful campaign launches.
• Drive marcom revenue through active marketing of atrium and advertising space.

Skills

Problem-solving skills

Team collaboration

Digital marketing knowledge

E-commerce understanding

Education

Good degree in Business, Statistics, Marketing

Job description

Responsibilities

• Plan and implement year-round promotions/campaigns to drive sales and awareness, including designing of mechanics, engagement with retailers for their buy-in and developing communications plan.
• Liaising and managing external vendors; contractors, event companies, social media agencies for the successful launch of all campaigns and projects.
• Collaborate with internal business intelligence team to develop data analytics, to measure the output and outcomes of marketing strategies/initiatives utilizing our physical, digital, and phygital touchpoints, and to automate the production and prediction of actionable insights that will be used to design new marketing strategies, with an aim to improve sales conversion and ROI of campaigns and marketing channels.
• Plan and manage editorial, promotions for various platforms to drive engagement from online to offline and vice versa. Implement creative omnichannel digital strategies with digital marketing team to encourage retailers and consumers to join our platform. This includes but is not limited to social media marketing, search engine optimization and conversion rate optimization to drive awareness and platform’s omni-channel performance.
• Conduct post-mortem reports to assess the effectiveness of the campaigns/promotions in terms of shoppers traffic and GTO performance.
• Drive marcom revenue by active marketing of atrium, advertising space and any other new revenue streams.
• Support in monitoring campaign budgeting and revenue drivers.
• Such other duties and responsibilities as may be reasonably requested by your immediate supervisor / the head of department from time to time.

Qualifications

• Good degree in Business, Statistics, Marketing or any relevant field
• Minimum of 1 years of experience in retail or shopping mall
• Possesses an entrepreneurial "can do" spirit and ability to perform under pressure in a dynamic and fast-paced corporate venture-build environment
• Strong ownership of work and personal accountability, with an ability to work collaboratively with multiple internal and external stakeholders to ensure the success of our new concepts and platform
• Strong problem-solving skills with a structured, organized, meticulous and a sense of urgency
• Knowledge of e-commerce, social media, digital marketing will be good. Experience in digital marketing and m-commerce in F&B and/or Retail industry would be a plus
• Excellent spoken and written English