Senior Executive, Marketing Communications (Based at i12 Katong)

KEPPEL RETAIL & CONSUMER SOLUTIONS PTE. LTD.; Singapore; On-site; SGD 45,000 - 65,000; Full time

Job summary

A leading retail solutions company based in Singapore is looking for a Senior Executive in Marketing Communications. The role involves planning and executing marketing campaigns, liaising with vendors, and analyzing marketing performance. Candidates should have a relevant degree and at least 1 year of experience in retail. Strong problem-solving skills and digital marketing knowledge are essential.

Qualifications

• Minimum of 1 year of experience in retail or shopping malls.
• Strong problem-solving skills with meticulous attention to detail.
• Excellent spoken and written English.

Responsibilities

• Plan and implement marketing promotions and campaigns.
• Liaise and manage external vendors for successful project launches.
• Develop data analytics to measure marketing effectiveness.

Skills

Entrepreneurial spirit

Problem-solving skills

Strong ownership of work

Ability to collaborate

Knowledge of e-commerce

Digital marketing experience

Education

Good degree in Business, Statistics, Marketing

Job description

Senior Executive, Marketing Communications (Based at i12 Katong) page is loaded

Senior Executive, Marketing Communications (Based at i12 Katong)

Apply locations Singapore time type Full time posted on Posted 14 Days Ago time left to apply End Date: August 29, 2025 (16 days left to apply) job requisition id 10015278

JOB DESCRIPTION

Plan and implement year-round promotions/campaigns to drive sales and awareness, including designing of mechanics, engagement with retailers for their buy-in and developing communications plan.
• Liaising and managing external vendors; contractors, event companies, social media agencies for the successful launch of all campaigns and projects.
• Collaborate with internal business intelligence team to develop data analytics, to measure the output and outcomes of marketing strategies/initiatives utilizing our physical, digital, and phygital touchpoints, and to automate the production and prediction of actionable insights that will be used to design new marketing strategies, with an aim to improve sales conversion and ROI of campaigns and marketing channels.
• Plan and manage editorial, promotions for various platforms to drive engagement from online to offline and vice versa. Implement creative omnichannel digital strategies with digital marketing team to encourage retailers and consumers to join our platform. This includes but is not limited to social media marketing, search engine optimization and conversion rate optimization to drive awareness and platform’s omni-channel performance.
• Conduct post-mortem reports to assess the effectiveness of the campaigns/promotions in terms of shoppers traffic and GTO performance.
• Drive marcom revenue by active marketing of atrium, advertising space and any other new revenue streams.
• Support in monitoring campaign budgeting and revenue drivers.
• Such other duties and responsibilities as may be reasonably requested by your
immediate supervisor / the head of department from time to time.

JOB REQUIREMENTS

Good degree in Business, Statistics, Marketing or any relevant field
• Minimum of 1 years of experience in retail or shopping mall
• Possesses an entrepreneurial "can do" spirit and ability to perform under pressure in a dynamic and fast-paced corporate venture-build environment
• Strong ownership of work and personal accountability, with an ability to work collaboratively with multiple internal and external stakeholders to ensure the success of our new concepts and platform
• Strong problem-solving skills with a structured, organized, meticulous and a sense of urgency
• Knowledge of e-commerce, social media, digital marketing will be good. Experience in digital marketing and m-commerce in F&B and/or Retail industry would be a plus
• Excellent spoken and written English

BUSINESS SEGMENT

Real Estate

PLATFORM

Operating Division

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