Senior Executive, Marketing Communications

Cultivar Staffing & Search; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

An established industry player in experience-based play facilities is seeking a Senior Executive in Marketing Communications. This role involves enhancing brand identity, managing public relations, and driving digital marketing initiatives. You will lead SEO strategies, oversee website operations, and craft compelling content for social media platforms. This position offers a dynamic environment where your creativity and strategic thinking will play a pivotal role in shaping the company's marketing efforts. Join a team that values innovation and collaboration, and make a significant impact in the world of children's play experiences.

Qualifications

• 2+ years experience in marketing communications focusing on brand management and digital marketing.
• Strong analytical and strategic thinking abilities are essential.

Responsibilities

• Establish and manage brand identity across all platforms.
• Devise and execute digital marketing campaigns to drive engagement.

Skills

Brand Management

Public Relations

Digital Marketing

SEO

Social Media Management

Analytical Skills

Communication Skills

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Job description

Senior Executive, Marketing Communications

Job Description:

Our client is a leading provider of experience-based play facilities in Singapore who provides unique interactive play experiences to children. Due to expansion, they are looking for a Senior Executive, Marketing Communications to join their team.

Key Responsibilities:

Brand Identity & Management:

• Establish and uphold a robust and coherent brand presence across all platforms.
• Ensure compliance with brand standards in all marketing communications.
• Deploy tactics to elevate brand visibility and credibility.

Public Relations (PR):

• Conceptualize and implement PR campaigns to bolster the company's public perception.
• Forge and nurture relationships with media outlets and key stakeholders.
• Compose press releases, articles, and other communication materials.

Website Operations:

• Direct the design, functionality, and content of the company's website.
• Execute SEO strategies to enhance website performance.
• Collaborate with various teams to ensure website alignment with overarching marketing goals.

Digital Marketing Initiatives:

• Devise and execute digital marketing campaigns to stimulate online engagement and lead generation.
• Evaluate digital marketing metrics to gauge campaign efficacy.
• Keep abreast of industry trends and introduce innovative digital marketing approaches.

Social Media Management:

• Develop and execute social media strategies to amplify brand presence.
• Craft compelling content tailored for diverse social media platforms.
• Monitor social channels, address inquiries, and manage online reputation.

Search Engine Optimization (SEO):

• Enhance website content for better search engine rankings.
• Conduct keyword research and implement on-page and off-page SEO techniques.
• Stay updated on SEO best practices and algorithmic shifts.

Search Engine Marketing (SEM):

• Map out and execute paid advertising campaigns across search engine platforms.
• Analyze SEM performance metrics and refine strategies accordingly.
• Collaborate with external agencies for SEM optimization.

Offline Marketing:

• Coordinate offline events and partnerships to augment brand exposure.
• Evaluate the effectiveness of offline marketing endeavors.

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field.
• More than 2 years of experience in marketing communications, with a focus on brand management, PR, digital marketing, and website management.
• Proven track record of successful marketing campaigns and initiatives.
• Strong analytical and strategic thinking abilities.
• Excellent written and verbal communication aptitude.
• Capability to lead and collaborate with cross-functional teams.

Additional Information:

• Work in office near City Hall

Interested candidates are invited to send in your Resume in MS Word Format stating your past work experience, reasons for each leave, past and expected remuneration.

We regret to inform that only shortlisted candidates will be notified.

By submitting an application to us, you will be deemed to have agreed for us to collect, use, and disclose your personal data which you have submitted to your prospective employers, for the purpose of job search, and/or other services which you have consented us to perform on your behalf.

EA License Number: 19C9782EA
Personnel Number: R1326341 (Ng Zhenyu)