Senior Executive, Marketing Account Management

Ingram Micro; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

Ingram Micro is looking for a Senior Executive in Marketing Account Management to lead integrated marketing strategies. The role involves developing campaigns, managing vendor relationships, and driving brand awareness in a B2B environment. Ideal candidates will possess strong channel marketing experience and a digital-first mindset, showcasing excellent project management skills.

Qualifications

• 4-6 years of direct channel marketing experience.
• Speed in execution and a collaborative approach.
• Strong digital marketing skills for key platform initiatives.

Responsibilities

• Develop channel-specific marketing campaigns with a data-driven mindset.
• Maintain strategic relationships with existing vendors and partners.
• Drive channel sales and increase brand awareness.

Skills

Project Management

Data-driven Decision Making

Channel Marketing

Digital Marketing

Networking

Education

Bachelor's degree in marketing or a related field

Tools

MARKETO

Job description

Our organization seeks a Senior Executive, Marketing Account Management, to execute various Go-to-market motions that constitute an outcome-driven integrated marketing plan. In this senior role, you will drive effective conversations working with Vendor-Product Managers and Business Unit leaders to provide data-driven consulting and a programmatic approach that results in industry-leading programs, growth campaigns, and events backed by best practices and highly competitive standards.

The role is primarily responsible for the Infrastructure or commercial Hardware pillar that significantly contributes to the marketing portfolio and revenues via Platform Marketing engines. Other key functional infrastructure or commercial hardware pillars, which significantly contribute to the marketing portfolio and revenues via platform marketing aspects, include Rewards and Incentive Engines, Xvantage, Brand, Digital Marketing (IDM), etc.

Our ideal applicant has direct channel marketing experience and has executed multi-touch campaigns in a B2B platform marketing environment, with excellent project management and execution skills.

Highly desired is a mix of strategic planning aided by proactive self-driven research around vendor product/program offerings, data-driven decision making, effective ROI measurement of programs and communications, collaboration with the business, growing relationships both internal and external (vendor), quick problem-solving techniques, and always doing the right thing—staying compliant.

Responsibilities:

1. Develop channel-specific marketing campaigns and events with a data-driven mindset, articulating clear marketing ROI through effective marketing. Basic understanding and use of MARKETO is preferred.
2. Maintain strategic relationships with existing vendors and channel partners to grow our “Marketing Services” portfolio.
3. Partner with the company’s strategically assigned vendors to drive brand, product awareness, and growth.
4. Drive channel sales and increase mindshare through effective and modern marketing that impacts the number of partners, individual engagement within partners, and increased transactions, demonstrating growth within the partner landscape.
5. Increase the visibility of our products. All approved programs are to follow system-identified SOPs (e.g., PODIO).
6. Drive end-user and channel marketing—search out new channel partnership opportunities, explore agency collaborations where applicable, and execute integrated events and roadshows, both digital and face-to-face, with all necessary marketing levers.
7. Identify success KPIs and follow through with successful execution, working collaboratively with Product Managers and vendors, leading with modern marketing techniques and technologies where applicable.
8. Work with the IDM team to develop digital end-user marketing campaigns to increase influence with end-customers, generating MQLs, with lead management ownership assigned to the Senior Executive but accountability with the Product Manager.
9. Maintain a pipeline of approved and funded projects towards P&L measurements.
10. Utilize business intelligence data to track effectiveness and identify new opportunities or strategies.
11. Lead program management for Xvantage, working with digital leads and regional counterparts to define growth strategies. A thorough understanding of Xvantage and its value proposition is important (training will be provided).
12. Collaborate with relevant departments to produce high-quality marketing materials for promotions and product launches.
13. Modernize marketing through digital and new-age techniques.
14. Assist with resource and budget optimization, proactively identifying gaps and providing recommendations for effective closures.
15. Support the health of our marketing performance and data-driven recommendations.

Requirements and Qualifications:

• Bachelor's degree in marketing or a related field; a degree in marketing is a plus.
• A digital-first mindset with demonstrated experience in B2B platform marketing is a plus.
• 4-6 years of direct channel marketing experience; experience in tech leadership is a plus.
• Speed in execution, willingness to work collaboratively, and a hands-on approach.
• Strong digital marketing skills to drive key platform initiatives, reach, and revenue.
• Willingness to research and experiment, e.g., with Xvantage.
• Experience in digital and modern marketing for end-to-end execution is essential.
• Strong networking and communication skills.
• A positive mindset and the ability to be an effective voice both internally and externally.