Senior Executive, Marketing

NTUC LearningHub Pte Ltd; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading company is seeking a Senior Marketing Executive to drive performance-led strategies that deliver measurable impact. The ideal candidate will lead high-impact campaigns, manage budget allocation, and collaborate with cross-functional teams to enhance marketing effectiveness. This role combines analytical skills with creativity and requires expertise in digital marketing.

Qualifications

• 3–5 years of experience in marketing, focusing on performance marketing.
• Proven track record in optimising campaigns and executing data-driven marketing strategies.
• Excellent analytical skills and ability to collaborate cross-functionally.

Responsibilities

• Develop and execute high-impact, data-driven marketing campaigns.
• Optimise digital performance marketing to maximise conversions.
• Track campaign performance and conduct post-campaign deep dives.

Skills

Performance marketing

Digital marketing

Analytical skills

Data-driven decision making

Tools

AI tools

Job description

NTUC LearningHub is looking for a Senior Marketing Executive to join our high-performing Product Marketing team. We’re seeking a dynamic, results-oriented professional who’s eager to own and drive performance-led strategies that deliver real impact.

In this mid-level role, you’ll take the lead on high-impact campaigns, optimise marketing investments, and turn insights into actions that drive business growth. You’ll work closely with cross-functional teams to bring initiatives to life and ensure every effort delivers clear, measurable outcomes.

This role isn’t for those focused solely on traditional marketing. We’re looking for a performance-driven marketer—someone confident in paid media, fluent in marketing analytics, and driven by execution and data-informed decision-making.

If you’re ready to roll up your sleeves, drive meaningful results, and help shape the future of learning—we’d love to hear from you.

What You'll Be Doing:

1. Performance-Driven Marketing Strategy

• Develop and execute high-impact, data-driven campaigns across digital and offline channels to drive lead generation and revenue growth.

• Optimise digital performance marketing (Google, Meta, LinkedIn, etc.) to maximise conversions and ROI.

• Support in the planning and management of budget allocation, ensuring marketing investments generate strong business returns.

1. Cross-Team Collaboration & Campaign Execution

• Work closely with Performance Marketing and Acquisition Marketing teams to develop and execute strategic, integrated campaigns.

• Support sales teams with effective sales enablement materials (e.g. product placemats, collaterals) to improve customer engagement.

• Build strong relationships with agency partners to explore new media opportunities and enhance campaign effectiveness.

1. Data, Insights & Optimisation

• Track and analyse campaign performance, turning insights into action for continuous improvement.

• Conduct post-campaign deep dives to refine strategies and improve lead-to-sale conversions.

• Report on key metrics and performance indicators to ensure transparency and alignment with business goals.

What We’re Looking For:

• 3–5 years of experience in marketing, with a strong focus on performance marketing, digital campaigns, and budget management.

• Proven track record in driving ROI, optimising campaigns, and executing data-driven marketing strategies.

• Able to work independently and collaborate cross-functionally.

• Excellent analytical skills—comfortable with data, metrics, and performance tracking.

• A team player with charisma, creativity, and a passion for impactful marketing.

• Experience working with agencies, media partners, and internal stakeholders.

• Ability to work in a fast-paced, results-oriented environment with tight deadlines.

• Competency to utilise AI tools or platforms where applicable to enhance marketing workflows, automate tasks, and generate performance efficiencies.