Senior Executive, Lifecycle Marketing

Kpay Merchant Service (Singapore) Pte. Ltd.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

KPay, a leading fintech company, is looking for a B2B Lifecycle expert to enhance lead nurturing and sales enablement within their digital marketing team. This role is crucial for driving growth in key markets through innovative campaign strategies and managing lead lists effectively.

Qualifications

• 3-5 years of experience in B2B marketing/lead lifecycle marketing in the tech industry.
• Experience with marketing automation and CRM tools.
• Fluent in Mandarin is an advantage.

Responsibilities

• Own and execute B2B lead nurture and sales enablement automations.
• Design and execute targeted B2B lead nurturing campaigns.
• Collaborate with cross-functional teams for integrated marketing campaigns.

Skills

Customer behavior understanding

Segmentation

Analytical skills

Interpersonal skills

Communication skills

Education

Bachelor's Degree in marketing, communications, digital, or related discipline

Tools

HubSpot

Job description

KPay Group (KPay) is a leading fintech company dedicated to empowering businesses of all sizes with simple, smart, seamless, and secure technology solutions. Serving over 45,000 merchants across Hong Kong, Singapore, and Japan, KPay is unleashing merchants' growth potential by building a one-stop platform for financial management, business operations, and digital transformation. KPay secured a record USD55 million in 2024, marking the largest Series A fundraise globally in the payments sector of the year.

We're seeking a B2B Lifecycle expert to join our growing digital marketing team to own and execute lead nurture and sales enablement automations that drive growth and engagement across our B2B channels.

In this role, you'll play a critical part in growth in key markets (Hong Kong) and new and future regions (APJ) while developing personalized, high-impact campaigns that nurture relationships and drive pipeline and revenue.

Key Responsibilities:

1. B2B Nurture Campaign Strategy & Execution

   • Owning the playbook for how we nurture leads and existing customers to drive pipeline and cLTV.
   • Design and execute targeted B2B lead nurturing campaigns using email, text, push notifications, etc., to establish interest and drive MQL to SQL conversions and cLTV of existing customers.
   • Collaborate with cross-functional teams, including product, design, and analytics, to develop and execute integrated marketing campaigns.
   • Monitor and analyze campaign effectiveness and optimize for engagement and conversions.
   • Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.

2. B2B List Building & Management

   • Support digital/performance marketing team to build and manage lead lists & customers in our current and future markets.
   • Leverage research, data partnerships, and lead capture tools to expand, segment, and refine our lead lists that drive more personalized and impactful messaging across the lead lifecycle journey.
   • Build and maintain a deep understanding of lead/customer behavior, preferences, and needs to inform marketing strategy.

Requirements:

1. Bachelor's Degree in marketing, communications, digital, or any related discipline.

2. 3-5 years of experience in B2B marketing/lead lifecycle marketing in the tech industry.

3. Strong understanding of customer behavior and segmentation.

4. Experience with marketing automation and CRM tools, such as HubSpot (required).

5. Experience with text and push notification marketing is a plus.

6. Has an analytical mind, with a passion for using data to inform decisions.

7. Excellent interpersonal and communication skills, with the ability to collaborate with cross-functional teams and external agencies. (Fluent in Mandarin is an advantage.)

8. Nimble, self-starter, and comfortable with a degree of ambiguity working in a high growth startup environment.