Senior Executive (Group Marketing Excellence)

Borr Drilling; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading company in the fresh produce sector seeks a dynamic Senior Executive in Group Marketing Excellence. The role focuses on executing impactful marketing campaigns across various platforms, enhancing shopper experiences, and collaborating with various stakeholders. The ideal candidate will possess a robust marketing background and a keen interest in food.

Qualifications

• 2-4 years in marketing, preferably in retail or FMCG.
• Experience in shopper marketing and campaign coordination.
• Proven ability to collaborate cross-functionally.

Responsibilities

• Assist in executing omni-channel marketing campaigns.
• Coordinate with internal teams and external partners.
• Track campaign performance and provide insights.

Skills

Campaign execution

Stakeholder collaboration

Consumer insight analysis

Creative thinking

Attention to detail

Education

Bachelor’s degree in Business, Marketing, or Communications

Tools

Google Sheets

Google Slides

Job description

We are seeking a dynamic and detail-oriented Senior Executive – Group Marketing Excellence (Fresh) to support the execution of impactful shopper marketing campaigns and programs for our Fresh and Frozen portfolio. You will help activate integrated marketing strategies across consumer touchpoints - from pre-store engagement to in-store experience and post-purchase - to drive shopper conversion, increase basket value, and elevate FairPrice’s leadership in FreshThis role involves collaboration with internal stakeholders (Products, Channels, and Customer divisions) and external partners (agencies, local suppliers, and government bodies) to coordinate campaign rollouts and support category-led marketing strategies
Key Responsibilities:
Campaign Execution and Coordination:

• Assist in executing omni-channel marketing campaigns across in-store, digital, and social platforms
• Ensure timely coordination with agencies for creative development and production
• Support major festive campaigns and fresh category storytelling initiatives

Stakeholder and Agency Collaboration:

• Work cross-functionally with Marketing, Products, and Channel Operations teams
• Liaise with external vendors and partners (agencies, local suppliers, government stakeholders)

In-store Experience Enhancement:

• Execute store-level activations and POSM installations
• Support format reinvention efforts with curated product storytelling and customer experience enhancements

Insights and Reporting:

• Consolidate campaign performance data and support Medallia survey management
• Use insights and shopper research to recommend improvements for campaign effectiveness

Communication and Content Development:

• Assist in preparing shopper-facing content for print and digital marketing
• Ensure communications reflect category priorities and consumer insights

2. CRITICAL ACCOUNTABILITIESList the responsibilities (Key Result Areas and the major activities) that must be achieved to fulfill the job purpose. For each KRA, document the performance measure(s) (i.e., outcomes) which indicate the successful accomplishment of that KRA
KEY RESULT AREAS (KRA) MAJOR ACTIVITIES / OUTCOME
Campaign Implementation

• Execute campaigns aligned with category objectives and calendar; ensure timely rollout and delivery

Internal & External Coordination

• Work effectively with internal teams and agencies for seamless campaign execution

In-store Shopper Activation

• Coordinate in-store executions that improve experience and influence shopper behaviour

Customer Perception & Experience

• Support initiatives that improve value and quality perception of Fresh

Festive & Signature Campaigns

• Assist in delivering festive campaigns that drive shopper excitement and incremental Fresh sales

Reporting & Insights

• Track campaign KPIs and shopper insights to refine future programs

JOB REQUIREMENTS

EDUCATIONAL QUALIFICATIONS

• Bachelor’s degree in Business, Marketing, or Communications.

RELEVANT KNOWLEDGE AND EXPERIENCE

• 
  2–4 years of hands-on experience in Marketing, with a strong preference for candidates from the retail, FMCG, or business related to fresh produce sectors
• Solid exposure to shopper marketing, campaign execution, and coordinating with creative/media agencies across multiple touchpoints (in-store, digital, social)
• Proven ability to work cross-functionally in a dynamic and matrixed environment, collaborating with commercial, operations, and product teams
• Comfortable juggling multiple priorities with attention to detail and ownership of deliverables
• Proficiency in G-suite, especially Google Sheets (data analysis, reporting dashboards) and Google Slides(presentation decks, campaign reviews)
• Strong command of consumer and shopper behaviour trends, with the ability to translate insights into actionable communication and activation plans
• Familiarity with point-of-sale materials, store activations, and the mechanics of running successful campaigns in-store and online
• Preferably someone who enjoys cooking or has a strong interest in food - especially in fresh ingredients. This allows for better empathy with home cooks and food-loving shoppers, and helps in creating more authentic, relatable messaging for fresh grocery campaigns

PERSONAL CHARACTERISTICS & BEHAVIOURS1. Passion for Consumer Insight:

• Demonstrated interest in understanding consumer/shopper behavior.
• Enthusiastic about exploring consumer culture, interests, attitudes, and trends.

2. Self-motivator:

• Proven self-starter with great motivation.
• Open to change and embraces out-of-the-box/creative thinking.

3. Execution Excellence:

• Attention to details on impact & effectiveness to executions.
• Demonstrates superior execution in implementing key initiatives.

4. Relationship Building:

• Good ability to forge internal and external relationships.
• Able to connect with team members of various levels

5. Strong Communication:

• Excellent communication skills for presenting and storytelling.
• Comfortable in direct meetings with external customers and agencies.

6. Analytical and Problem-Solving Prowess:

• Strong analytical skills for situation analyses and financial returns.

SKILLS

NOT APPLICABLE