Senior Executive/Executive, Genting Rewards

Resorts World at Sentosa Pte Ltd; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A premier entertainment resort company in Singapore seeks a Loyalty Marketing Specialist to execute loyalty campaigns, manage strategic partnerships, and enhance member engagement. The successful candidate should have a Diploma or Degree in marketing or related fields, along with at least one year of experience in loyalty marketing or CRM. Strong communication skills and the ability to handle multiple projects are essential in this dynamic environment.

Qualifications

• Minimum 21 years of age as per Regulatory Authority requirement.
• Prior experience in partnership engagement is a plus.
• Ability to handle multiple projects under pressure.

Responsibilities

• Execute loyalty campaigns and promotions for the loyalty program.
• Monitor program effectiveness and prepare engagement reports.
• Perform cohort analysis to refine the program and understand customer behavior.

Skills

CRM systems proficiency

Digital marketing platforms

Communication skills

Interpersonal skills

Project management

Education

Diploma/Degree in marketing, Business Administration

Job description

Responsibilities

• Execute loyalty campaigns, strategic partnerships and promotions (e.g., point multipliers, tier upgrades, special events, travel, lifestyle, or merchant partners)

• Execute strategic partnerships (e.g., travel, lifestyle, or merchant partners) for the loyalty ecosystem

• Plan rewards catalogs and ensure a seamless redemption experience for members

• Monitor program effectiveness and prepare reports on member engagements, redemptions, and campaign success

• Perform cohort analysis, drive insights for ongoing program refinement, and analyze customer behavior and segment performance

• Support and test loyalty system enhancements, app updates, or campaign set-ups

• Execution of activities and functions with various supporting departments on guest retention

• Perform all duties in compliance with the relevant Regulatory Authority and other statutory requirements, department and company policies, standard operation procedures, internal controls and service standards
  

Requirements

• Meet the relevant Regulatory Authority's statutory requirement of minimum 21 years of age
  

• Diploma/Degree in marketing, Business Administration, or a related field

• Prior experience in partnership engagement is a plus

• Proficiency with CRM systems and digital marketing platforms is desirable

• Ability to work effectively under pressure and manage multiple projects with tight deadlines

• Good communication and interpersonal skills to collaborate with cross-functional teams and build relationships with internal and external stakeholders

• Minimum of 1 year’s experience in loyalty marketing, or CRM or related field. Candidates with more years of relevant experience may be considered for more senior roles.