Senior Executive, Digital Marketing (Ecommerce)

Marina Bay Sands Pte Ltd; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading company in Singapore is seeking a Digital Marketing Specialist to drive campaign planning, performance marketing, and analytics. The role involves coordinating cross-channel campaigns, analyzing performance metrics, and optimizing marketing strategies for better engagement and conversions. The ideal candidate should possess a related bachelor's degree, strong analytical and communication skills, and a minimum of 3 years of relevant experience.

Qualifications

• Minimum 3 years in a digital marketing role.
• Strong analytical skills with ability to deliver actionable recommendations.
• Fluency in English required.

Responsibilities

• Planning and executing cross-channel campaigns.
• Optimizing conversion rates and KPIs through data-driven marketing.
• Coordinating reporting and channel performance analysis.

Skills

Analytical skills

Problem solving

Communication

Education

Bachelor's Degree in Marketing

Tools

Google Analytics

Job description

Job Responsibilities

Campaign Planning and Personalization

• Planning and executing cross-channel campaigns based on the overall strategy to acquire new visitors, engage them with relevant content and convert them. Channels include paid search, programmatic display, paid social, email and strategic 3rd party partners
• Coordinating campaign launch to ensure all timelines are met by working with all relevant parties internally and externally (agencies, stakeholders, creative team, content team etc.)
• Developing user journey framework to create the appropriate cross-channel digital strategies throughout the digital ecosystem with appropriate messaging and audience segments based on user interest and engagement to better communicate to our target audience and drive conversions
• Proposing relevant audience segments from our first party data to be used for campaign targeting
• Collaborating with relevant stakeholders to ensure digital and offline touchpoints adhere to best practices while maintaining good experience across the consumer journey
• Driving test & learn initiatives to deliver personalized experiences that eventually translate into conversion and revenue
• Conducting research on audiences, best practices, competitors, latest marketing technologies etc. to inform campaign direction to drive engagement and conversions
• Working with external agencies to execute, manage, optimize, report and analyze campaigns to ensure seamless execution leading to optimized performance

Performance Marketing

• Supporting initiatives on traffic acquisition to company website and other relevant MBS properties to drive conversions and other campaign related targets across all business units in all key markets while keeping an eye on cost efficiencies
• Optimizing conversion rates and KPIs through data driven performance marketing
• Supporting test & learn initiatives for creatives and media strategies / approaches to further improve messaging and delivery
• Ensuring seamless end-to-end consumer journey to drive quicker decision making and conversions

Analytics

• Coordinating and supporting regular reporting and channel performance analysis
• Analyzing the results and effectiveness of campaigns to identify insights that can improve future campaign performance
• Identifying various data sources and extracting these information for analysis to put together consolidated findings for further optimizations
• Ensuring best practices in tagging to effectively track campaign performance
• Assist in website tagging as it relates to campaign setup and tracking maintenance as needed

Job Requirements


Education & Certification

• Bachelor's Degree in Marketing or other related field

Experience

• Minimum 3 years in a digital marketing role supporting search, programmatic display, social, email etc

Other Prerequisites

• Solid understanding of current online marketing concepts, strategy and best practices
• Strong analytical skills with the ability to deliver actionable recommendations through data analysis to influence business decisions and strategies
• Ability to troubleshoot and problem solve in a fast-paced environment
• Well organized and pro-active with excellent attention to detail
• Prior experience in project and stakeholder management
• Possess excellent communication skills (verbal and written)
• Fluent in writing and speaking English
• Proficient in web analytics and reporting tools (Google Analytics, or similar) - a plus
• Understanding of ROI, performance related metrics and web analytics metrics etc.

Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.