Senior Executive, Digital Marketing (Ecommerce)

605 Marina Bay Sands Pte Ltd; Singapore; On-site; SGD 60,000 - 85,000; Full time

Job summary

A leading company in Singapore is seeking a Senior Executive in Digital Marketing to enhance their Ecommerce strategies. This role involves planning campaigns, performance marketing optimizations, and data analytics to drive conversions. The ideal candidate will have a strong marketing background and over three years of relevant experience.

Qualifications

• Minimum 3 years in a digital marketing role supporting various channels.
• Solid understanding of online marketing concepts and strategies.
• Fluent in written and spoken English.

Responsibilities

• Planning and executing cross-channel campaigns to drive conversions.
• Supporting traffic acquisition and optimizing conversion rates.
• Coordinating campaign performance analysis and reporting.

Skills

Analytical skills

Project management

Communication

Problem solving

Education

Bachelor’s Degree in Marketing

Tools

Google Analytics

Job description

Senior Executive, Digital Marketing (Ecommerce) page is loaded

Senior Executive, Digital Marketing (Ecommerce)

Apply locations Centennial Tower, Singapore time type Full time posted on Posted Yesterday job requisition id JR10003915

LOVE WHAT YOU DO? THERE IS A PLACE FOR YOU HERE!

Be part of our diverse and inclusive team.

Job Responsibilities

Campaign Planning and Personalization

• Planning and executing cross-channel campaigns based on the overall strategy to acquire new visitors, engage them with relevant content and convert them. Channels include paid search, programmatic display, paid social, email and strategic 3rd party partners

• Coordinating campaign launch to ensure all timelines are met by working with all relevant parties internally and externally (agencies, stakeholders, creative team, content team etc.)

• Developing user journey framework to create the appropriate cross-channel digital strategies throughout the digital ecosystem with appropriate messaging and audience segments based on user interest and engagement to better communicate to our target audience and drive conversions

• Proposing relevant audience segments from our first party data to be used for campaign targeting

• Collaborating with relevant stakeholders to ensure digital and offline touchpoints adhere to best practices while maintaining good experience across the consumer journey

• Driving test & learn initiatives to deliver personalized experiences that eventually translate into conversion and revenue

• Conducting research on audiences, best practices, competitors, latest marketing technologies etc. to inform campaign direction to drive engagement and conversions

• Working with external agencies to execute, manage, optimize, report and analyze campaigns to ensure seamless execution leading to optimized performance

Performance Marketing

• Supporting initiatives on traffic acquisition to company website and other relevant MBS properties to drive conversions and other campaign related targets across all business units in all key markets while keeping an eye on cost efficiencies

• Optimizing conversion rates and KPIs through data driven performance marketing

• Supporting test & learn initiatives for creatives and media strategies / approaches to further improve messaging and delivery

• Ensuring seamless end-to-end consumer journey to drive quicker decision making and conversions

Analytics

• Coordinating and supporting regular reporting and channel performance analysis

• Analyzing the results and effectiveness of campaigns to identify insights that can improve future campaign performance

• Identifying various data sources and extracting these information for analysis to put together consolidated findings for further optimizations

• Ensuring best practices in tagging to effectively track campaign performance

• Assist in website tagging as it relates to campaign setup and tracking maintenance as needed

Job Requirements

Education & Certification

• Bachelor’s Degree in Marketing or other related field

Experience

• Minimum 3 years in a digital marketing role supporting search, programmatic display, social, email etc

Other Prerequisites

• Solid understanding of current online marketing concepts, strategy and best practices

• Strong analytical skills with the ability to deliver actionable recommendations through data analysis to influence business decisions and strategies

• Ability to troubleshoot and problem solve in a fast-paced environment

• Well organized and pro-active with excellent attention to detail

• Prior experience in project and stakeholder management

• Possess excellent communication skills (verbal and written)

• Fluent in writing and speaking English

• Proficient in web analytics and reporting tools (Google Analytics, or similar) - a plus

• Understanding of ROI, performance related metrics and web analytics metrics etc.

Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore.Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.

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