Senior Executive (CRM Marketing)

Responsibilities:

· Develop CRM strategies and marketing campaigns to optimise customer retention and sales growth

· Plan and execute CRM campaigns end-to-end, including the design, processes, performance tracking, QA and ROI reporting

· Manage, plan and execute CRM and marketing campaigns on all communication channels including email, SMS, etc

· Identify and implement new cost-efficient communication channels

· Analyse existing customer data to understand customer behaviour, improve brand loyalty and gain new leads and potential customers

· Adopt new trends and strategies such as upselling and cross-selling to expand customer base

· Manage loyalty programme and member acquisition

· Coordinate with IT, product, operations teams, graphic designer and other internal and external stakeholders in the execution of CRM strategies to achieve defined business outcomes and revenue targets

Qualifications:

· Bachelor’s Degree in Marketing, Information Technology, Public Relations, Business Administrations and other related field

· At least 3 years of experience in a similar role, preferrable in retail industry

· In-depth knowledge of CRM tools, CDP platforms, email and WhatsApp marketing

· Strong problem solving and analytical skills

· Excellent writing and communication skills

· A self-starter who is able to work in a fast-paced environment with minimal supervision