Senior Executive – CRM, Asia Pacific

Clarins; Singapore; Hybrid; SGD 40,000 - 80,000; Full time

Job summary

An established industry player in skincare and beauty is seeking a Senior Executive for CRM in APAC. This role involves managing end-to-end campaign execution, leveraging customer data for personalized engagement, and ensuring compliance with data privacy regulations. The ideal candidate will have hands-on experience with Adobe Campaign and a strong background in CRM management. Join a company that values diversity and innovation, offering a flexible work environment and opportunities for professional development. If you're passionate about making a difference in the beauty industry, this is the perfect opportunity for you.

Benefits

Flexible work environment

Development and training opportunities

Attractive compensation and benefits

Caring and inclusive corporate culture

Qualifications

• 2-4 years experience in CRM Campaign Management in APAC.
• Hands-on experience in deploying campaigns using Adobe Campaign.

Responsibilities

• Manage end-to-end campaign execution including segmentation and deployment.
• Leverage customer data for targeted segments and personalized content.

Skills

CRM Campaign Management

Data Analysis

A/B Testing

Customer Segmentation

Adobe Campaign

Education

Bachelor’s Degree

Tools

Adobe Campaign

SMS/MMS

WhatsApp

LINE

Job description

Senior Executive - CRM, APAC

(12 months Contract)

Ready to bring passion into your career?

A global leading skincare and make-up company, Clarins group is the embodiment of a committed family history, with a fierce passion for innovation and a spirit of independence. Its raison d’être is "making life more beautiful, passing on a more beautiful planet".

Operating in more than 150 countries, we are now the number one skincare company in Europe and are accelerating our development on all other continents, particularly in Asia and the Americas.

Because our 8,000 talents are unique, we are committed to promoting diversity in all its forms.

Do you want to help write the next chapter of our story? We are looking for a Senior Executive - CRM, APAC - based in Singapore.

Responsibilities

1. Manage end-to-end campaign execution including segmentation, data extraction, workflow creation, testing, and deployment.
2. Leverage customer data to create targeted segments and personalized content for higher engagement.
3. Develop and manage automated workflows for prospect nurturing, customer onboarding, retention, and reactivation campaigns.
4. Conduct A/B tests on subject lines, content, and CTAs to improve campaign performance.
5. Ensure seamless data flow between Adobe Campaign and CRM systems.
6. Maintain data accuracy and compliance with data privacy regulations (e.g., GDPR, CCPA).
7. Collaborate with Regional Data Analyst to monitor campaign KPIs (open rates, CTR, conversions, revenue, uplift) and provide insights for continuous improvement.
8. Work with content experts to leverage templates and visuals for visually captivating campaigns.
9. Support global CRM initiatives by working closely with the CRM Manager to support the rollout of global loyalty and CRM campaigns.

Qualifications

• Bachelor’s degree and equivalent work experience.
• Minimum 2-4 years experience in CRM Campaign Management and Deployment in an agency or in-house brand environment in APAC.
• Hands-on experience in deploying and optimizing campaigns in Adobe Campaign.
• Adobe Certified Expert certification is advantageous.
• Experience in integrating with other channels: SMS/MMS, WhatsApp, LINE.
• Experience managing B2C retail environment campaigns.

What We Offer

• 71 years of expertise in beauty and spa, with the Clarins and myBlend brands.
• Unique products and innovative services.
• A commitment to social and environmental responsibility embedded in our raison d’être.
• A caring and inclusive corporate culture.
• Development and training opportunities.
• Attractive compensation and benefits.
• A flexible work environment, with up to 2 days of remote work per week.

If you have a curious mind, a thirst to go further, and the drive to boldly take on new challenges, join us.

At Clarins Group, we believe in making life more beautiful for our employees and customers. Inclusion and diversity are core values, part of our DNA. We strive for inclusiveness and foster an equal-opportunity culture where everyone can reach their full potential. We welcome applications from all backgrounds. If you need adjustments in the recruitment process, contact us at [e-mail].

To learn more about our group and our commitments to people and the planet, visit www.groupeclarins.com.