Senior Executive, CRM

Job Responsibilities

• Manage and coordinate the scheduling of the digital communications calendar

• Plan, execute, and track email, SMS, and push notification for marketing campaigns

• Analyze and track the performance of digital communications, delivering insightful reports to improve future marketing campaigns

• In-charge of marketing content across various platforms, ensuring accuracy across all marketing channels

• Ensure brand consistency across all marketing channels and communications

• Coordinate marketing initiatives with creative agencies and campaign in-charge to ensure campaigns meet quality standards

• Work with cross-functional teams on initiatives that align with business objectives and strategies

• Assist with the testing of marketing campaigns and design testing for mobile app to ensure proper setup and functionality

• Stay up-to-date with the latest marketing technologies and tools, making recommendations for adoption and implementation

• Collaborate with product and customer support teams to address customer pain points and improve satisfaction

• Other ad-hoc duties as assigned from time to time