Senior Executive, Corporate Communication

Senior Executive, Corporate Communication

Job Description:

Main Responsibilities

• Manage full spectrum of social media platforms (Facebook, Instagram, LinkedIn, YouTube)
• Strategise, craft and publish social media content on a daily basis, ensuring that content on different platforms is catered appropriately to their respective target audience
• Provide timely updates to social media, including live event updates, latest news and public announcements
• Study social media algorithm and tips/tricks to find ways of increasing reach and engagement
• Analyse social media insights and generate monthly reports with observations and recommendations
• Conceptualise new and innovative ways of content creation, including new formats, influencer marketing, collaborations, etc
• Ensure visual branding consistency across all social media platforms
• Provide editorial advice and support for publicity materials, coordinate multi-language translations when required
• Support in monitoring and generating daily media reports (MMR) and recommend appropriate follow-up actions
• Explore compelling story angles to achieve highest brand visibility in print, broadcast, TV and online media platforms, proactively pitch media stories
• See through interviews, manage patient story video productions or photoshoots
• Manage media queries, coordinate and prepare replies to drive for a favourable angle to shape positive perception and opinion
• Coordinate efforts to update online/offline communication materials, ensuring information is accurate on facts and key messages, and up-to-date with latest patient statistics
• Assist in developing official correspondence or speeches
• Assist in event planning and execution
• Support internal communication efforts
• Work closely with other team members to drive and manage ad-hoc projects and integrated marketing communications
• Provide strategic communication advisory to other departments on programmes and communications collaterals

Requirements:

• Degree in Journalism and Communication or related disciplines. Degree in Life Sciences with relevant experience may be considered
• 3-5 years relevant working experience in Corporate Communications or Marketing Communications
• Prior healthcare experience will be an advantage
• Able to drive new initiatives, have strong influencing skills, develop strong relationships with internal and external stakeholders across multiple functions
• Strong PR and marketing acumen, able to innovate and provide creative and valuable insights and ideas
• Effectively bilingual
• Excellent writing ability
• Meticulous and proactive
• Able to work under pressure and meet tight timelines as required
• Team-player