Senior Executive, Channels Marketing

Samsung; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Samsung Singapore is seeking a channel and strategic marketing professional to lead channel partner management and drive co-marketing initiatives across APAC. You will collaborate with Sales to align marketing ROI with partner goals and manage end-to-end marketing deliverables for channel partners.

The role emphasizes planning and launching 360-degree campaigns, CRM strategy, digital marketing and e-commerce, with a focus on APAC regional experience and strong analytical, communication, and

Qualifications

• Bachelor's degree in Marketing or Business studies.
• Minimum 3–5 years of consumer marketing and retail experience.
• Experience with 360-degree marketing campaigns, digital marketing and e-commerce.
• Strong business acumen and communication skills.

Responsibilities

• Channel Partner Management: align communications with brand guidelines and manage marketing deliverables.
• Develop and maintain relationships with channel partners and coordinate with Sales.
• Plan and execute co-marketing activities, promotions, launches and joint campaigns.
• Monitor partner performance against KPIs and provide optimization recommendations.
• Support strategic marketing initiatives and align with broader marketing strategy.

Skills

Analytical skills

Communication

Team player

Planning and execution

CRM strategy

Digital marketing

E-Commerce

Education

Bachelor's degree in Marketing or Business studies

Tools

CRM software

Job description

Role and Responsibilities

1. Channel Partner Management

• Ensure partner communications are aligned with Samsung brand guidelines and marketing/campaignstrategy
• Manage end-to-end marketing deliverables for channel partners, ensuring materials are delivered accurately and on time.
• Develop and maintain strong relationships with channel partners, understanding their marketing objectives and aligning Samsung initiatives.
• Collaborate closely with our Sales team to ensure marketing objectives and ROI align with partner sales goals.
• Plan and execute co-marketing activities, including promotions, product launches, and joint campaigns.
• Monitor partner performance against agreed KPIs, providing regular updates and optimization recommendations.

2. Strategic Marketing Initiatives

• Identify and develop win-win marketing programmes with channel partners, leveraging joint resources and budgets.
• Explore new strategic opportunities with partners to enhance brand presence and consumer engagement.
• Collaborate with cross-functional teams to align channel partner marketing initiatives with broader marketing strategy.

3. Support for Key Launch Campaigns

• Support the wider IMC team in the planning and execution of Samsung's key launch campaigns
• Drive 360 IMC initiatives, from planning through to execution and optimization.

Skills and Qualifications

• Bachelor's degree, preferably in Marketing or Business studies
• Minimum of 3-5 years of consumer marketing and retail experience required
• Telco, technology knowledge and category experience would be a bonus
• Prior Asia-Pacific regional experience is an advantage
• Prior hands-on experience in planning and implementation of 360-degree marketing campaign, digital marketing and e-Commerce
• Prior hands-on experience in planning and implementation of 360-degree marketing campaign and CRM strategy, plan, and execution
• Strong business acumen, analytical, and communication skills
• Comfortable in a flexible, fluid and occasionally ambiguous operating environment
• Strong team player who is able to build good collaborative relationships with key stakeholders throughout the organization