Senior Executive (Branding and Communications)

IPOS INTERNATIONAL PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

IPOS International, a subsidiary of the Intellectual Property Office of Singapore, seeks a passionate Senior Executive to enhance their digital storytelling and branding efforts. You will be integral to shaping content strategy, managing editorial processes across web and print, and engaging with media to elevate visibility. Ideal candidates will have a degree in communications or journalism, strong writing skills, and a flair for innovative content management.

Qualifications

• 1-2 years in public relations or communications, agency or in-house.
• Ability to translate business goals into communications messages.
• Proficiency in Mandarin Chinese is a plus.

Responsibilities

• Support content strategy and editorial planning for websites.
• Commission and publish thought leadership articles.
• Build partnerships with media outlets to amplify reach.

Skills

Effective communication

Editorial instincts

Content strategy

Strong writing skills

Media relations

Interpersonal skills

Education

Degree in communications, journalism, marketing, or business

Tools

CMS platforms

Job description

About the Role

Are you an effective communicator with sharp editorial instincts and a passion for digital storytelling? We’re looking for a driven Senior Executive to support the development of the IPOS and IPOS International websites. You’ll help shape our digital voice, strengthen brand presence, and drive engagement across owned and partner media channels. As part of a collaborative team, you’ll also be involved in high-impact editorial initiatives, sharpen media narratives, and help grow our visibility in the press. You’ll also contribute to brand-building campaigns that position the IPOS group at the forefront of innovation and enterprise growth. If you're a big-picture thinker with a flair for content strategy, editorial planning, and media-savvy storytelling — let’s talk.

Job Responsibilities

Reporting to Head, Branding and Communications, your responsibilities will include:

• Support content strategy and editorial planning for the organisation’s websites and publication partnerships
• Commission, edit and publish thought leadership articles, case studies and enterprise-focused stories that support our brand and business goals
• Oversee website content governance and publishing workflows, including collaboration with developers and vendors on enhancements
• Build and manage partnerships with media outlets and publishers to amplify our reach and reputation
• Support media relations efforts by identifying story angles, preparing media materials, and coordinating responses to press queries
• Work with internal stakeholders to shape narratives and develop media-friendly content that enhances brand visibility
• Translate technical subject matter into accessible, engaging content across digital and print channels
• Ensure clarity, consistency and quality across all written outputs in alignment with strategic messaging
• Track and analyse content performance to refine editorial direction and optimise user engagement
• Contribute to integrated communications efforts, including campaign content and social media publicity strategic brand initiatives

We want to hear from you if you have/are:

• A degree in communications, journalism, marketing, business or its equivalent
• Public relations or communications background with at least 1 to 2 years of demonstrable track record at an agency or in an in-house role with public / private sector agencies / companies
• Ability to translate corporate business goals into targeted communications messages for different stakeholders
• Hands-on experience managing websites and using CMS platforms
• A creative thinker with a keen eye for detail
• Strong writing skills with ability to write in a journalistic style to simplify complex information for business audiences; proficiency in Mandarin Chinese is a plus
• Branding and digital engagement experience such as driving social media campaigns and creating social media posts is a plus
• A strong team player with polished interpersonal skills

To apply for this position, please email your CV to [e-mail].

About IPOS International

IPOS International, a wholly‐owned subsidiary of the Intellectual Property Office of Singapore, aims to catalyse industry and enterprise growth by providing IP expertise. To achieve this, we will offer committed and passionate individuals a place where their talent and opinions are valued. To succeed as an organisation, we believe in empowering individuals while working as a team of professionals with honesty and displaying integrity as core values. We invest heavily in our people so that they get the training and development they need to succeed.

For more information on IPOS International, please visit www.iposinternational.com.