Senior Executive/Assistant Manager/Manager (Digital Marketing), MSc Programmes

National University of Singapore; Singapore; On-site; SGD 36,000 - 60,000; Full time

Job summary

The National University of Singapore seeks a digital marketing professional to support MSc programmes at the NUS Business School. The candidate will be responsible for managing digital marketing initiatives, driving online engagement, and delivering optimized content across various platforms. This role is ideal for a detail-oriented individual with strong communication and creative skills, looking to contribute to a premier institution's marketing efforts.

Qualifications

• At least 3 years of relevant work experience.
• Proficient in paid search, SEO, and PPC.
• Good photography and videography skills are assets.

Responsibilities

• Plan, develop, and manage digital marketing campaigns.
• Manage and analyze email marketing campaigns.
• Maintain websites, improving usability and conversion.

Skills

Communication

Creativity

Attention to detail

Cross-cultural communication

Digital marketing

SEO

PPC

Education

Bachelor degree

Tools

Microsoft Office

CRM systems

Google Ads

LinkedIn Marketing

Job description

Company description:

The National University of Singapore is the national research university of Singapore. Founded in 1905 as the Straits Settlements and Federated Malay States Government Medical School, NUS is the oldest higher education institution in Singapore

Job description:

About NUS Business School

Founded in the same year that Singapore gained independence, NUS Business School stands today among the world's leading business schools. It is distinctive for offering the best of global business knowledge with deep Asian insights, preparing students to lead Asian businesses to international success and to help global businesses succeed in Asia.

For more than 50 years, NUS Business School has offered a rigorous, relevant and rewarding business education to outstanding students from across the world. That would not have been possible without a group of dedicated professionals who are passionate about building a positive environment to grow and groom future business leaders. And we are looking to add to our BIZ family!

To learn more about the NUS Business School, please visit https://bschool.nus.edu.sg/

Job Description

The incumbent will support core functions in the MSc degree programmes' digital marketing and promotional activities, as well as administration at the NUS Business School. The duties and responsibilities are as follows.

Digital Marketing Activities

• Plan, develop and manage digital marketing campaigns and activities
• Oversee Paid Per Click (PPC) campaigns, monitor performance and return on investment
• Plan and provide budgetary control for the Office's digital marketing activities
• Review new social media and industry platform

Direct Marketing Campaigns

• Manage email marketing campaigns of various NUS MSc programmes
• Analyse, track and report on current email marketing campaigns and make recommendations for improvement
• Use Customer Relationship Management (CRM) system to maximise online marketing opportunities

Programme Websites Management

• Manage and maintain websites of various NUS MSc programmes
• Improve the usability, design, content and conversion of the programmes' websites
• Devise strategies to drive online traffic to the websites
• Track conversion rates and make improvements to the website

Content Management and Marketing

• Act as a brand guardian for online communications
• Write informative and effective search engine optimised (SEO) copy for the website and external blog postings
• Generate and manage content for EDMs, social media, student blogs and etc.

Research and Reporting

• Evaluate customer research, market conditions and competitor data
• Collate and report on performance statistics for all digital communication channels

Other roles (e.g. digital photography, social media marketing campaigns, other offline marketing efforts) within the office as designated by the Reporting Manager.

Qualifications

• A Bachelor degree from a reputable institution, with at least 3 years of relevant work experience
• Excellent written and oral communication skills
• Experienced, confident and effective in working within cross-cultural settings
• Creative and ability to design marketing collaterals and campaigns
• Meticulous with an eye for detail and keen appreciation of good documentation
• Ability to manage multiple tasks and deadlines well
• Good photography and/or videography skills and editing skills will be an asset
• Proficient in paid search, SEO and PPC will be an added advantage
• IT savvy, with good knowledge in Microsoft Office Applications
• Experience in hands-on campaign management (e.g. Google Ad, LinkedIn Marketing, performance marketing) is preferred

(Appointment job grade will commensurate with the selected candidate's experience)

More Information

Location: Kent Ridge Campus

Organization: School of Business

Department : Dean's Office (BIZ)

Employee Referral Eligible: No

Job requisition ID : 29382