Senior Executive, Advertising & Promotion (Digital)

Popular Holdings Limited; Singapore; On-site; USD 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic marketing professional to lead advertising and promotional campaigns across retail and digital platforms. This role involves coordinating with various teams to execute impactful marketing initiatives, analyzing performance metrics, and optimizing strategies for better engagement. The ideal candidate will have a strong background in project coordination and digital marketing, particularly within consumer-facing industries. Join a forward-thinking company that values creativity and innovation, and be part of a team that drives engaging customer experiences across all touchpoints.

Qualifications

• Minimum 4 years in advertising or digital marketing, preferably in retail.
• Strong project coordination skills with attention to detail.

Responsibilities

• Plan and implement advertising campaigns across various platforms.
• Track and analyze campaign performance, preparing reports for improvements.

Skills

Project Coordination

Digital Marketing

Advertising Campaigns

Social Media Management

Budget Planning

Education

Diploma in Marketing

Degree in Communications

Degree in Business

Tools

Meta Ads

Email Marketing Platforms

Job description

Job Responsibilities:

• Plan and implement advertising and promotions campaigns across retail stores, digital platforms, and media channels.

• Coordinate with creative, merchandising, and operations teams to execute promotional campaigns and both online/offline activations.

• Coordinate production of marketing collaterals and manage campaign timelines.

• Track and analyse campaign performance, preparing post-campaign reports and improvement plans.

• Monitor industry trends to stay ahead of marketing opportunities.

• Assist in budget planning, cost tracking, and procurement for marketing activities.

• Track performance of campaigns and prepare post-mortem reports.

• Support the development and execution of e-Commerce marketing campaigns across various digital platforms, including the creation and scheduling of targeted email campaigns, managing content and audience engagement on social media (e.g., Facebook, Instagram, TikTok).

• Coordinate with design and content teams to create assets for email, social media, and display ads.

• Recommend optimizations based on data to improve conversion and user engagement.

• Work closely with the eCommerce team to plan and execute seasonal promotions, flash sales, and new product launches.

• Regularly update website content to maintain accuracy and relevancy, particularly for promotional messaging and featured campaigns.

• Collaborate across teams to deliver a cohesive, engaging, and seamless customer experience across all digital touchpoints.

• Perform other duties as assigned by the superior to support overall marketing and business objectives.

Job Requirements:

• Diploma/Degree in Marketing, Communications, Business or related field.

• Minimum 4 years of experience in advertising, promotions, or digital marketing, preferably in retail or consumer-facing industries.

• Demonstrated strength in project coordination, with excellent attention to detail

• Experience with digital advertising platforms, particularly Meta Ads (Facebook/Instagram), is a plus.

• Availability to support occasional weekend as required.