About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
About EssenceMediacom: A Leading WPP Media Brand
EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.
Role Summary and Impact
We are seeking a smart, enthusiastic individual to become an integral part of our Advertising Operations team. Our team is responsible for ad serving, campaign tracking, asset management, web/app analytics, and other optimisation technologies associated with the execution of digital advertising – and for ensuring digital campaigns are launched on time and run accurately. We provide consultancy to our clients and colleagues and are at the centre of all things tech within the agency. Our team is structured to provide a tailored approach that is both flexible and adaptable to align to our clients needs.
As a Senior Ad Ops Executive within our team, you will be responsible for the set-up, execution and delivery of digital campaigns via a 3rd party ad serving platform. You will work with both internal teams (Client Leads, Media Buying and Planning) and external parties (Publishers) to ensure campaign delivery objectives are met.
Skills and Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role, it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Some of the things we’d like you to do:
- Manage the set up campaigns, placements and creative assets through the use of 3rd party ad serving platforms and vendor interfaces.
- Maintain regular checks and analysis of campaigns to ensure 100% accuracy.
- Work with external vendors and publishers to resolve issues quickly including creative, tag and reporting.
- Attend interdepartmental meetings and provide advice on Ad Operation best practice, campaign optimisation, reporting and tracking requirements.
- Monitor reporting on a daily basis to ensure campaigns are running as expected, providing optimization recommendations and escalating to third parties when appropriate.
- Present in internal team meetings and participate in client meetings on an ad hoc basis.
- Support team leadership in the continual assessment of ad tech platforms and tools; and provide support in testing of different products, including client recommendations, implementations and consulting
- Support client deliverables and projects on an ad-hoc basis.
- Act as an ambassador of ad operations across the agency. Train new starters and continually educate teams on recent developments; building advocacy across the agency.
A bit about you:
- 2+ years’ experience in ad operations with demonstrable knowledge of ad serving, preferably gained agency side
- Diligent and attentive to detail; able to follow through on projects and/or issues independently
- Confidence in making information based decisions
- An active interest in everything digital, ideally with an understanding of online advertising industry trends
- A self-starter with the ability to manage your own workload.
- Able to multitask, prioritise and manage expectations.
- Some experience working with DoubleClick, Innovid, Adform and other 3rd party ad servers
- Knowledge of web technologies including HTML, JavaScript or PHP would be a bonus
- Knowledge on DSPs, DMPs, Tag Management Systems, Ad Verification or Site Analytics tools would be a bonus
- Computer literate with good skills in all basic Office programmes (including Excel)
- Excellent verbal & written communication skills
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
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