Senior Director, Media Activation (Programmatic APAC)

EssenceMediaCom; Singapore; On-site; USD 80,000 - 120,000; Full time

Job summary

Join a dynamic global communications agency that is redefining the media landscape. This role offers the opportunity to lead a high-performing team, ensuring campaign excellence while fostering innovation and collaboration. As a key player in strategic discussions, you will drive operational efficiency and build trusted relationships with clients. With a focus on programmatic advertising, you will leverage your expertise to navigate complex challenges and deliver exceptional results. If you are passionate about digital marketing and ready to make an impact, this is your chance to thrive in a vibrant and supportive environment.

Benefits

Flexible Working Hours

Career Development Opportunities

Health Insurance

Team Building Activities

Work-Life Balance Initiatives

Qualifications

• 8+ years in media with 5+ years in leadership roles.
• Strong analytical skills with proficiency in data analysis.
• Experience in programmatic/ad-tech and digital marketing.

Responsibilities

• Lead a team of programmatic specialists to ensure campaign excellence.
• Optimize internal AI tools for operational efficiency.
• Build strong client relationships through expert programmatic counsel.

Skills

Team Leadership

Analytical Skills

Relationship Management

Attention to Detail

Digital Marketing Trends

Education

Bachelor's Degree in Marketing or Related Field

Tools

Excel

Google Sheets

DV360

The Trade Desk

MediaMath

Job description

About Media Futures Group:

Media Futures Group (MFG) is a bespoke team within GroupM made up of best in class digital, offline, and integrated media experts who work together to enhance media’s contribution to Google’s business. MFG is powered by EssenceMediacom and other constituent parts of GroupM around the world.

About EssenceMediacom:

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth.

About the role

This role involves leading and developing a high-performing team, ensuring campaign excellence through strategic implementation and governance, and building strong client relationships by providing expert programmatic counsel. The position will champion operational efficiency by optimizing internal AI tools, fostering collaboration with industry partners, and driving regional alignment through global initiatives. As a key contributor to leadership discussions and the primary point of escalation for complex challenges, this role demands a results-oriented individual with a passion for innovation and client success.

Role responsibilities include but are not limited to:

Lead and manage a team of programmatic specialists, providing coaching, mentorship, and development opportunities.

Implement campaign management strategies and governance frameworks to ensure the team delivers high-quality and accurate outcomes.

Optimize the use of internal AI tools, customizing workflows and configurations to maximize efficiency and effectiveness.

Form and maintain long-term, trusted advisor relationships with key client stakeholders

Provide strategic counsel to client teams from a programmatic lens, leveraging deep understanding of their business objectives and challenges, and aligning them with the capabilities of programmatic capabilities

Lead wider learning agendas from an activation perspective

Work closely with industry partners to maximise value for clients

Share and enable global practices and initiatives within the region, liaising with global counterparts to ensure alignment and knowledge sharing.

Serve as the primary point of contact for APAC market leads, driving governance and operational hygiene across the region

Contribute to leadership discussions around the activation team

Serve as the point of escalation for complex issues and challenges, providing timely and effective solutions.

Desired background experience:

Required

Minimum of 8 years experience in the media space with at least 5 years of leading teams

High attention to detail, and excellent organizational skills

Highly developed interpersonal and relationship management skills

Strong analytical skills and a natural affinity for numbers is key; You must be able to analyze raw data, draw insights and develop actionable recommendations as needed

Proficiency in Excel and/or Google Sheets (pivot tables, Vlookups, etc)

Demonstrable interest in programmatic/ad/mar-tech

A passion for everything digital, with an active interest and understanding of digital marketing/advertising industry trends

Desirable

Previous experience working on the programmatic/ad-tech buy-side (e.g. agency, trading desk, DSP company)

Proficiency planning and deploying campaigns using enterprise level DSPs (e.g. DV360, The Trade Desk, MediaMath)

Google stack experience

Familiarity with industry-relevant programming languages (e.g. HTML, Javascript, SQL, Python, R)

What you can expect from MFG

MFG’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an MFG employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

More about GroupM

GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

Discover more about GroupM at www.groupm.com

Follow @GroupMAPAC on Twitter

Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupmworldwide

About GroupM Singapore

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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