Senior Director, Marketing (Luxury Retail, APAC)

Randstad Singapore; Singapore; On-site; SGD 150,000 - 200,000; Full time

Job summary

A leading organization in Luxury Retail based in Singapore seeks a senior marketing leader to guide brand, retail, and digital marketing initiatives across the Asia Pacific region. The role involves formulating Go-To-Market strategies and leading a diverse team to enhance brand positioning and drive consumer engagement. Successful candidates will have a strong background in consumer-facing marketing with proven experience in major Asian markets. The position offers an exciting opportunity to elevate brand performance in a dynamic industry.

Qualifications

• Proven experience in a senior marketing leadership role with regional scope in major Asian markets.
• Deep expertise in developing and deploying complex GTM strategies.
• Demonstrated ability to manage and inspire large, cross-functional teams across multiple geographies.
• Strong commercial acumen with understanding of Brand, Retail, and Digital Commerce.
• Outstanding stakeholder management skills, influencing senior-level commercial partners.

Responsibilities

• Formulate and execute GTM strategies for brand positioning across Asian markets.
• Lead and mentor a multi-functional regional marketing team.
• Develop initiatives for consumer engagement and brand building.
• Oversee performance marketing channels, PR, and CRM.
• Ensure marketing strategy aligns with regional sales goals.

Skills

Strategic leadership capabilities

Consumer-facing marketing

Job description

about the company. Join a globally distinguished organization and established market leader in the Luxury Retail and High-End Consumer Goods sector. This firm is renowned for its iconic brand presence, heritage, and unwavering commitment to driving prestige and innovation across its international operations.

about the job. An exceptional opportunity for a senior leader to guide and elevate brand, retail, and digital marketing initiatives across the Asia Pacific region.

• Formulate and execute comprehensive Go-To-Market (GTM) strategies to elevate brand positioning and ensure business objectives are met across Asian markets.
• Lead and mentor a diverse, multi-functional regional team spanning various marketing disciplines, including Brand, Retail, and Digital Commerce.
• Develop strategic regional initiatives to drive deep consumer engagement and sustainable brand building.
• Oversee performance marketing channels, Public Relations, and CRM to maximize consumer lifetime value and market penetration.
• Collaborate closely with the commercial leadership team to ensure marketing strategy aligns with overall regional sales goals and profitability targets.

skills and experience required. The successful candidate should possess strong strategic leadership capabilities and a solid background in consumer-facing marketing.

• Proven experience in a senior marketing leadership role with a regional scope covering major Asian markets.
• Deep expertise in developing and deploying complex Go-To-Market (GTM) strategies.
• Demonstrated ability to manage and inspire a large, cross-functional team across multiple geographies.
• Strong commercial acumen and understanding of the integrated Brand, Retail, and Digital Commerce landscape.
• Outstanding stakeholder management skills, capable of influencing senior-level commercial partners.

For more information, please reach out to Rumi Mohd (EA: 94C3609 /R1550851).