Senior Digital Marketing Specialist - SEO, GEO, Performance
Tiger Brokers (Singapore) Pte Ltd
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Job summary
Tiger Brokers Singapore Pte Ltd is seeking a results-driven SEO/Generative Engine Optimization (GEO) expert to drive new user acquisition and high-value conversions in a fintech context. You will lead SEO, GEO and AEO initiatives across search and AI-powered platforms, while aligning with performance marketing and analytics to optimize campaigns and site content.
The role requires 2-4 years of hands-on SEO experience, strong data analysis skills, and familiarity with AI-search platforms.
Qualifications
- 2-4 years of experience creating and executing SEO strategies with GEO/AEO focus.
- Fintech domain experience with knowledge of financial products is preferred.
- Strong on-page, off-page, and technical SEO including audits and backlinks.
- Experience with AI-powered search platforms (ChatGPT, etc.) and NLP basics is a plus.
- Proficient in dashboards/reporting tools to drive growth decisions.
Responsibilities
- Develop and execute SEO, GEO, and AEO roadmaps to boost new user acquisition.
- Oversee content, metadata, and internal linking; manage backlinks
- Plan and optimize performance marketing in tandem with SEO efforts.
- Analyze data and prepare dashboards; report performance to management.
- Stay updated on algorithm changes and industry best practices.
- Conduct keyword research, competitive analyses and technical audits.
Skills
Tools
Job description
Tiger Brokers Singapore Pte Ltd is seeking a results-driven SEO/Generative Engine Optimization (GEO) expert to drive new user acquisition and high-value conversions in a fintech context. You will lead SEO, GEO and AEO initiatives across search and AI-powered platforms, while aligning with performance marketing and analytics to optimize campaigns and site content.
The role requires 2-4 years of hands-on SEO experience, strong data analysis skills, and familiarity with AI-search platforms.
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