SENIOR DIGITAL MARKETING SPECIALIST (JAECOO | OMODA)

Vertex Automobile Pte Ltd; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading automotive company in Singapore is seeking a Digital Marketing Executive to enhance its online presence through innovative campaigns. The role involves SEO, SEM, and managing social media to drive sales and brand visibility. Ideal candidates have a degree in marketing, proven experience in digital marketing, and strong analytical skills.

Qualifications

• 2-3 years of experience in digital marketing, brand management, or similar roles.
• Strong understanding of SEO, SEM, and marketing strategies.
• Excellent communication, organization, and problem-solving skills.

Responsibilities

• Develop and implement comprehensive SEO strategies.
• Plan, execute, and monitor PPC campaigns.
• Manage and expand the company’s social media presence.
• Create and implement targeted email campaigns.
• Track and analyze campaign performance using analytics tools.

Skills

SEO

SEM

Content Marketing

Data Analysis

Social Media Management

Education

Bachelor's degree in marketing or related field

Tools

Google Analytics

Mailchimp

Meta Business Suites

Google Ads

Facebook Ads

Job description

As aDigital Marketing Executive, you will be integral to shaping and executing the company’s digital marketing strategy to enhance our online presence. This position involves developing and launching innovative campaigns that drive sales and boost brand visibility.

Responsibilities:

· SEO, SEM & Content Marketing

Develop and implement comprehensiveSEO strategies(on-page, off-page, and technical) andSEM campaigns(Google Ads etc) to improve organic search rankings and online visibility. Conduct keyword research, analyze competitors, and optimize ad campaigns to drive traffic, improve conversions, and ensure cost-effective spending.

· Paid Advertising & Performance Marketing
Plan, execute, and monitorPPC campaigns(Google Ads, Facebook Ads, LinkedIn Ads etc.) to drive traffic and conversions. Continuously trackCTR, CPC, and ROI, optimizing campaigns through A/B testing and audience targeting.

· Social Media Marketing
Manage and expand the company’s presence onFacebook, Instagram, XHS, TikTok, and other platforms through organic content and paid campaigns. Track performance, engage with followers, and collaborate with influencers to boost reach.

· Website Management & Maintenance

Manage and update website content to ensure accuracy, relevancy, and alignment with brand guidelines. Optimize website performance, SEO, and user experience for better engagement and conversions. Track website analytics and implement improvements based on insights.

· Email & Lead Generation Campaigns
Create and implement targetedemail campaignsusing tools likeMailchimpto nurture leads and improve conversions. Use segmentation, automation, and A/B testing to optimize campaign performance.

· Campaign Planning
Develop, implement, and managecross-channel marketing campaigns, setting clear objectives, KPIs, and timelines. Monitor performance and adjust campaigns to maximizelead generation and conversion rates.

· Analytics & Reporting
Track and analyze campaign performance usingGoogle Analytics, Meta Insights, and CRM dashboards. Generate reports and insights to refine marketing strategies and improve ROI.

· Competitor & Market Research
Monitor competitor strategies and market trends to identify opportunities for optimization. Conduct ongoing research on customer needs, competitor activities, and industry trends to maintain a competitive edge.

Requirements : -

· Bachelor's degree or diploma in marketing, mass communications, business administration, or a related field.

· Proven 2-3 years of experience in digital marketing, brand management, or similar roles.

· Strong understanding of digital marketing strategies, including SEO, SEM, and ROI analysis.

· Strong skills in creating brand awareness, data analysis, online advertising, SEO, digital marketing, and social media management.

· Excellent communication, organization, and problem-solving skills.

· Familiarity with digital marketing tools like Meta Business Suites, Mail Chimp, Google Analytics, Google Ads, Facebook Ads and SEO/SEM tools.

· Excellent analytical and data-driven mindset, with the ability to interpret and act on campaign performance data

· Ability to work both independently and as part of a team.

· Strong attention to detail, with the ability to multitask and prioritize in a fast-paced environment.