Senior Digital Marketing Specialist

Advantech Co. Singapore Pte Ltd; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A leading company in digital marketing based in Singapore is seeking a Digital Marketing Manager. This position involves creating and executing campaigns across multiple channels to drive brand awareness and lead generation, requiring a strong background in digital strategies and analytics. The ideal candidate has significant experience in the ASEAN region and proven success in results-driven digital marketing efforts.

Qualifications

• 7+ years of experience in digital marketing across multiple markets, preferably ASEAN.
• Proven results in brand awareness and lead generation through digital channels.
• Ability to interpret data and generate actionable insights.

Responsibilities

• Develop and execute digital marketing campaigns across various channels.
• Manage PPC campaigns and optimize for business goals.
• Conduct market research and competitive analysis.

Skills

Digital Marketing

SEO

SEM

PPC

Data Analytics

Creative Thinking

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Google Analytics

Google Ads

Job description

Position Overview:
Reporting of the role: This role direct reports to the Online Team Manager, with a second-line manager to Chief Digital Officer in Advantech HQ.

Responsibilities of the role:

• Develop and execute digital marketing campaigns across various channels, including search engines, social media, email, and display advertising.

• Manage PPC campaigns on Google and social media platforms.

• Optimize campaigns to achieve business goals, including lead generation, customer acquisition, and revenue growth.

• Work out promotional campaigns, webinar planning and execution to support sales team.

• Monitor and analyse the performance of digital marketing campaigns using tools like Google Analytics and other digital marketing software. -

• Prepare regular reports on campaign performance and provide insights and make datadriven improvements.

• Conduct thorough market research and competitive analysis to identify emerging trends, opportunities, and risks.

• Use insights to inform marketing strategies and provide recommendations for improving market positioning.

• Stay up-to-date with the latest digital marketing trends and technologies

Qualifications:

• Bachelor’s degree above in Marketing, Business, Communications, or a related field.

• 7+ years of experience in digital marketing, with significant experience leading successful campaigns across multiple markets, preferably in the ASEAN region.

• Proven results in growing brand awareness, lead generation, and sales through digital and social media channels.

• In-depth knowledge of SEO, SEM, PPC, and digital analytics tools.

• Expertise in social media marketing, content creation, and email marketing.

• Excellent communication, presentation, and project management skills.

• Ability to interpret data and generate actionable insights to optimize campaigns and improve performnce. Creativity and an eye for detail.

• Ability to work independently and as part of a team.

Preferred Skills:

• Certifications in Google Analytics, Google Ads, and other relevant platforms.

• Experience with A/B testing, conversion rate optimization (CRO), and advanced analytics techniques.

• Experience with data visualization and reporting tools