Senior Digital Marketing Specialist

Rudralife; Singapore; On-site; SGD 45,000 - 70,000; Full time

Job summary

A leading spiritual wellness company in Singapore is looking for a Digital Marketing Specialist. This role involves managing paid advertising campaigns across Google Ads, Meta, and Quora Ads targeting spiritual audiences. The ideal candidate will have expertise in analytics, budget management, and audience segmentation. Strong growth opportunities exist within the company, which has over 25 years of heritage and premium products in the spiritual market.

Qualifications

• Proven experience in managing digital marketing campaigns across multiple platforms.
• Strong analytical skills to track and report on campaign performance.
• Capability to develop and implement advertising strategies.

Responsibilities

• Manage paid campaigns on Google Ads, Meta Ads and Quora Ads.
• Optimize advertising budgets to ensure cost-effective acquisition.
• Create detailed performance reports with actionable insights.

Skills

Audience Segmentation

Analytics

Budget Management

Campaign Strategy

Conversion Rate Optimization

Tools

Google Ads

Meta Ads

Google Analytics

Job description

You will be responsible for managing paid campaigns across various platforms including Google Ads, Meta Ads (Facebook & Instagram), and Quora Ads targeting spiritual and wellness audiences. Your role will involve planning, executing, and optimizing these campaigns to enhance brand awareness and maximize conversions. Additionally, you will develop and implement comprehensive paid advertising strategies aligned with business objectives.In terms of strategy and planning, you will be tasked with creating platform-specific advertising strategies, conducting keyword research, and analyzing competitive landscapes for paid campaigns. You will also design audience segments and targeting strategies for premium customer acquisition, as well as develop A/B testing frameworks for ad creatives, landing pages, and targeting in collaboration with the content team.Your role will also involve tracking, analyzing, and reporting on campaign performance metrics such as CTR, CPC, ROAS, CAC, and LTV using tools like Google Analytics and Facebook Analytics. You will create detailed performance reports with actionable insights and recommendations, implement conversion tracking, and optimize campaigns for maximum ROI and customer acquisition.Budget management will be a key aspect of your responsibilities, where you will manage and optimize advertising budgets across multiple platforms. You will provide budget recommendations and forecasting for paid campaigns, ensuring cost-effective customer acquisition within target CAC parameters. Monitoring spending patterns and adjusting budgets based on performance will also be part of your duties.Additionally, you will play a crucial role in developing customer personas and targeting strategies for different Rudraksha products, including location-based targeting strategies for major Indian cities. You will design remarketing and lookalike audience strategies, as well as implement advanced targeting for high-net-worth individuals (HNI/UHNI).This role offers growth opportunities to work with a market-leading brand with over 25 years of heritage, premium products, and high-value customers. You will have exposure to international markets and global campaigns, with potential career advancement opportunities within the marketing department. Moreover, you will have learning opportunities in the spiritual and wellness industry marketing space.About the Company:Rudralife, established in 2001, is a pioneering organization dedicated to promoting and creating awareness among the masses. Rudralife is widely recognized in print and electronic media, known for being the world's leading authority on Rudraksha. With four registered trademarked products, Rudralife provides genuine and high-quality Rudraksha beads that have been rigorously tested and certified by an ISO 9001:2015 accredited laboratory. The organization is actively involved in scientific research on the spiritual healing bead and has garnered numerous testimonials for its expertly recommended Rudraksha products. Renowned professionals, businessmen, industrialists, sportspersons, actors, politicians, and spiritual personalities endorse the Rudrakshas recommended by Rudralife for their excellent results.,

Sign-in & see how your skills match this job

Sign-in & Get noticed by top recruiters and get hired fast

Audience Segmentation, Analytics, Budget Management, Resource Management,Google Ads, Meta Ads, Campaign Strategy, Targeting, AB Testing, Conversion Rate Optimization

Market Research, SEO, SEM, Email Marketing, Social Media Marketing, Content Marketing, Analytics, Budget Management, Team Collaboration, Communication, Adaptability,Google Ads, Stakeholder Reporting, Brand Enhancement

Keyword Research, Competitive Analysis, Budget Management, Google Analytics,Google Ads, Meta Ads

Facebook Ads, Instagram Ads, Google Ads, Digital Marketing Strategies, Campaign Optimization, Performance Tracking, Video Creation, Poster Creation, Audience Targeting, AB Testing

Audience Segmentation, Analytics, Budget Management, Resource Management,Google Ads, Meta Ads, Campaign Strategy, Targeting, AB Testing, Conversion Rate Optimization

Market Research, SEO, SEM, Email Marketing, Social Media Marketing, Content Marketing, Analytics, Budget Management, Team Collaboration, Communication, Adaptability,Google Ads, Stakeholder Reporting, Brand Enhancement

Keyword Research, Competitive Analysis, Budget Management, Google Analytics,Google Ads, Meta Ads

Facebook Ads, Instagram Ads, Google Ads, Digital Marketing Strategies, Campaign Optimization, Performance Tracking, Video Creation, Poster Creation, Audience Targeting, AB Testing

ACTIVELY HIRING

Digital Marketing Specialist Related Jobs