SENIOR DIGITAL MARKETING EXECUTIVE (JAECOO | OMODA)

Vertex Automobile Pte Ltd; Singapore; On-site; USD 40,000 - 80,000; Full time

Job summary

An innovative firm is seeking a Digital Marketing Executive to enhance its online presence through strategic digital marketing initiatives. In this dynamic role, you will develop and execute comprehensive SEO and SEM strategies, manage impactful PPC campaigns, and expand the company's reach across various social media platforms. Your expertise in analytics will guide decisions to optimize campaign performance and drive conversions. If you are passionate about digital marketing and eager to make a significant impact in a fast-paced environment, this opportunity is perfect for you.

Qualifications

• 2-3 years of experience in digital marketing or brand management.
• Strong understanding of SEO, SEM, and digital marketing strategies.

Responsibilities

• Develop and implement SEO strategies to improve online visibility.
• Manage PPC campaigns and optimize for traffic and conversions.

Skills

SEO

SEM

Content Marketing

PPC Campaigns

Social Media Management

Data Analysis

Email Marketing

Campaign Planning

Competitor Research

Education

Bachelor's degree in Marketing

Diploma in Mass Communications

Tools

Google Analytics

Mailchimp

Meta Business Suites

Google Ads

Facebook Ads

Job description

As aDigital Marketing Executive, you will be integral to shaping and executing the company’s digital marketing strategy to enhance our online presence. This position involves developing and launching innovative campaigns that drive sales and boost brand visibility.

Responsibilities:

· SEO, SEM & Content Marketing

Develop and implement comprehensiveSEO strategies(on-page, off-page, and technical) andSEM campaigns(Google Ads etc) to improve organic search rankings and online visibility. Conduct keyword research, analyze competitors, and optimize ad campaigns to drive traffic, improve conversions, and ensure cost-effective spending.

· Paid Advertising & Performance Marketing
Plan, execute, and monitorPPC campaigns(Google Ads, Facebook Ads, LinkedIn Ads etc.) to drive traffic and conversions. Continuously trackCTR, CPC, and ROI, optimizing campaigns through A/B testing and audience targeting.

· Social Media Marketing
Manage and expand the company’s presence onFacebook, Instagram, XHS, TikTok, and other platforms through organic content and paid campaigns. Track performance, engage with followers, and collaborate with influencers to boost reach.

· Website Management & Maintenance

Manage and update website content to ensure accuracy, relevancy, and alignment with brand guidelines. Optimize website performance, SEO, and user experience for better engagement and conversions. Track website analytics and implement improvements based on insights.

· Email & Lead Generation Campaigns
Create and implement targetedemail campaignsusing tools likeMailchimpto nurture leads and improve conversions. Use segmentation, automation, and A/B testing to optimize campaign performance.

· Campaign Planning
Develop, implement, and managecross-channel marketing campaigns, setting clear objectives, KPIs, and timelines. Monitor performance and adjust campaigns to maximizelead generation and conversion rates.

· Analytics & Reporting
Track and analyze campaign performance usingGoogle Analytics, Meta Insights, and CRM dashboards. Generate reports and insights to refine marketing strategies and improve ROI.

· Competitor & Market Research
Monitor competitor strategies and market trends to identify opportunities for optimization. Conduct ongoing research on customer needs, competitor activities, and industry trends to maintain a competitive edge.

Requirements : -

· Bachelor's degree or diploma in marketing, mass communications, business administration, or a related field.

· Proven 2-3 years of experience in digital marketing, brand management, or similar roles.

· Strong understanding of digital marketing strategies, including SEO, SEM, and ROI analysis.

· Strong skills in creating brand awareness, data analysis, online advertising, SEO, digital marketing, and social media management.

· Excellent communication, organization, and problem-solving skills.

· Familiarity with digital marketing tools like Meta Business Suites, Mail Chimp, Google Analytics, Google Ads, Facebook Ads and SEO/SEM tools.

· Excellent analytical and data-driven mindset, with the ability to interpret and act on campaign performance data

· Ability to work both independently and as part of a team.

· Strong attention to detail, with the ability to multitask and prioritize in a fast-paced environment.