Senior Digital Marketing Executive (E-Commerce)

SK Jewellery Group; Singapore; On-site; SGD 35,000 - 50,000; Full time

Job summary

A leading jewellery company in Singapore is seeking a dynamic digital marketing executive to enhance their online commerce presence. You will be involved in social media content marketing, campaign executions, and data analysis. Ideal candidates possess a marketing degree, a vibrant personality, and analytical skills. Join us to shape the future of jewellery marketing!

Qualifications

• Positive and vibrant personality with a go-getter attitude.
• Attuned to social media and web mobile trends.
• Analytical and creative mind.

Responsibilities

• Assist in executing content strategies on social media.
• Conceptualize and execute editorial shoots.
• Leverage Customer Data Platform for customer insights.
• Drive website enhancements for better conversions.

Skills

Content strategy execution

Social media marketing

Data analysis

Campaign conceptualization

Education

Degree in Marketing/Advertising/Communication

Tools

Meta Business Manager

GA4

Job description

We are seeking a dynamic digital marketing executive to join our fast-paced environment, where you will play an integral role in shaping the future of jewellery online commerce! In this role, you will gain hands-on experience with tools like Meta Business Manager, GA4, and various programs on marketing automation. If you are excited to develop your digital marketing skills and see your ideas, be brought from conceptualization to fulfilment, we would love you to join us!

Fyi: This role does not relate to e-commerce order fulfilment or customer service.

Responsibilities

• Social Media Content Marketing: Assist in the execution of content strategies on our social media platforms to propel online sales. Create, source, and curate content such as videos and photoshoots across platforms.

• Campaigns & Editorial Shoots: Conceptualize, plan, and execute shoots in collaboration with videographers and photographers to bring creative campaign ideas to life.

• Paid Media Execution: Ensure content and visual assets are utilized to reach targeted audiences on social media, with the objective of conversions on our website.

• Data Analysis and Research: Leverage our Customer Data Platform (CDP) to gain customer insights and conduct in-depth analysis, enabling targeted campaigns that drive repeat purchases via eDMs and WhatsApp marketing.

• Website and Conversions Enhancements: Work with web agencies and conversion optimization agencies to drive enhancements and improvements on our website.

What we are looking for

· Degree in Marketing/Advertising/Communication or a related discipline

· Positive and vibrant personality, with a go-getter attitude towards e-commerce

· Attuned to social media and web mobile trends. An admiration for seamless web experience designs, as well as lifestyle branding trends. We love individuals who also have high aesthetic standards.

· Analytical and creative mind