Senior Digital Marketing Analyst (CONTRACT)

Kepler Group; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading company in engineered marketing is seeking a Senior Digital Marketing Analyst for a 6-month contract, with a focus on managing paid media campaigns and optimizing performance. The role involves direct client interaction, ensuring campaign success through data-driven recommendations, and supporting team growth. Ideal for candidates with a background in digital marketing and strong analytical skills, this position offers excellent career growth opportunities.

Benefits

20 days holiday entitlement plus national holidays

Extra leave for every year of service

Flexible working hours

Up to 4 weeks of flexible work from anywhere

Subsidised wellness membership

Weekly snacks and fruit

Regular paid socials

Qualifications

• 1-2+ years in digital marketing channels like programmatic display, video, paid search, or paid social.
• Strong analytical skills and comfort with data analysis.
• Excellent communication and presentation skills.

Responsibilities

• Manage and own campaigns across paid media channels.
• Produce end-of-campaign reports with insights.
• Train and coach Digital Marketing Analysts.

Skills

Communication

Analytical skills

Relationship building

Tools

MS Excel

Job description

Senior Digital Marketing Analyst (CONTRACT)

About Kepler:

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels.

Kepler prides itself on being a great place to work.

• We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face.
• We're growing . For you, that means unparalleled growth opportunities and a role in shaping the direction of the company.
• We're fun . You'll work with and learn from the smartest people in the industry and have a blast doing it.

Overview

The Activation team is the main interface between our clients and the rest of the business. We are not only responsible for building great relationships with our clients and delivering award-winning digital campaigns, we are also accountable for the growth and development of our client’s businesses. Whether that involves being first to market with new digital channels, supporting measurement journeys, providing innovative optimisation solutions or educational workshops, we pride ourselves on the strong client partnerships built.

We are looking for a Senior Digital Marketing Analyst (SDMA) to join the team. This is a 6-month contract role with the potential to extend.

Role overview

The Senior Digital Marketing Analyst plays a key role within the Activation team. Reporting into the Campaign Manager or Senior Campaign Manager, the SDMA is responsible for both the management of your client’s day-to-day campaign based requests as well as campaign planning, set-up, optimisation and reporting. You will be encouraged to contribute suggestions on how to deliver improvements in efficiency across the business. You will also deputise for the Campaign Manager when needed and support with the training of more junior members of the team.

About the role

• Manage and own campaigns across paid media channels (Search, Social, Display) and platforms, optimising tactics and strategies to produce the best possible performance
• Own campaign execution & QA within the buying platforms, proactively troubleshooting issues as they arise
• Optimise campaign performance against forecasts, driving results for continued improvement and providing new ideas and solutions
• Manage day-to-day contact with clients (calls and/or face-to-face) to ensure campaign planning and management is in-line with client expectations, providing feedback and data driven recommendations on how to achieve the best performance
• Produce end-of-campaign reports which highlight deeper insight into campaign performance and learnings
• Provide basic trafficking support as required
• Build relationships with our platform partners to deliver best in class service and opportunities for our clients
• Train and coach Digital Marketing Analysts to develop and grow within the team

Desired experience and skills

• 1-2+ years of hands-on in-platform experience, ideally across a minimum of 2 of the following digital channels: programmatic display, video, paid search and/or paid social.
• Excellent communication and presentation skills with strong ability to create and build relationships
• Experience in client and account management
• Ability to multitask with great attention to detail
• Strong analytical skills, and comfort with MS Excel, data analysis and internet technologies
• Enjoyment when working as part of a team
• Holiday entitlement is 20 days per year plus national holidays. You can also earn an extra day every year of service up to a maximum of 23 days (after 3 years length of service) with the option to purchase additional annual leave up to 25 days per annum
• Subsidised wellness membership
• Subsidised home internet and mobile phone
• Flexible working hours (start between 8 or 10am)
• Up to 4 weeks of flexible work from anywhere in the world arrangement available
• Weekly snacks and fruit
• Regular paid socials

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