Senior / Digital Marketer

PropNex Realty Pte Ltd; Singapore; On-site; SGD 40,000 - 80,000; Full time

Job summary

An innovative firm is seeking a Digital Marketer to lead engaging advertising campaigns across platforms like Facebook, Instagram, and Google. This role involves managing and optimizing digital marketing efforts, conducting market research, and analyzing campaign performance to drive growth. The ideal candidate will have 3-5 years of experience in digital marketing, particularly with social media, and will thrive in a collaborative environment. Join a dynamic team that values creativity and offers opportunities for professional growth in a conducive work environment. If you're passionate about digital marketing and eager to make an impact, this role is perfect for you.

Benefits

Conducive Work Environment

Opportunities for Growth and Progression

Annual Leave up to 21 days

Festive Leave up to 3 days

Work From Home Leave up to 24 days

Birthday Leave and Voucher

Medical and Insurance Benefit

Dress Code: Smart Casual

Qualifications

• 3-5 years of digital marketing experience focusing on social media platforms.
• Strong analytical skills to interpret data for campaign improvements.

Responsibilities

• Manage and optimize paid advertising campaigns across various platforms.
• Conduct market research to refine marketing strategies and maximize results.

Skills

Digital Marketing

Facebook Ads

Instagram Ads

Google Ads

TikTok Ads

Analytical Skills

Content Creation

Market Research

Education

Degree in Marketing

Diploma in Communications

Tools

Facebook Ads Manager

Social Media Management Tools

Analytics Platforms

Project Management Software

Job description

Responsibilities

1. Manage and optimize paid advertising campaigns on Facebook Ads Manager, Instagram Ads, Google Ads, and TikTok Ads, including budget allocation, targeting, and bidding strategies.
2. Conduct thorough market research to identify target audiences, industry trends, and competitors' strategies, leveraging the data to refine marketing campaigns and maximize results.
3. Stay up-to-date with the latest trends and best practices in digital marketing, particularly in the social media landscape, and identify new opportunities for growth and engagement.
4. Create engaging and compelling content tailored to each platform's audience, ensuring consistency with the brand's tone and style.
5. Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing campaigns and make data-driven recommendations for improvement.
6. Collaborate with cross-functional teams, including content creators, designers, and developers, to ensure cohesive digital marketing initiatives aligned with overall brand objectives.
7. Manage social media accounts, including content scheduling, community management, and responding to customer inquiries and feedback.
8. Track and report on campaign performance, providing regular reports and insights to stakeholders to showcase progress and identify areas for optimization.
9. Leads management & leads allocation to sales team. Analyze sales team feedback to improve leads quality from advertising campaigns.
10. Ad-hoc support to company events and marketing roles.

Requirements

1. Degree / Diploma in Marketing, Communications or related field.
2. Minimum 3 to 5 years of experience as Digital Marketer with strong focus on Facebook, Instagram, TikTok and Google.
3. Familiar with social media platforms, its advertisement features, and best practices for each channel. Familiar with social media management tools, analytics platforms, and project management software.
4. Proficient in using Facebook Ads Manager, Instagram Ads, Google Ads, and TikTok Ads platforms to set up, manage, and optimize campaigns.
5. Strong analytical skills with the ability to interpret data and make data-driven decisions to improve campaign performance.
6. Basic design and coding skills are advantageous.

Benefits

1. Conducive Work Environment
2. Opportunities for Growth and Progression
3. Annual Leave up to 21 days
4. Festive Leave up to 3 days
5. Work From Home Leave up to 24 days (if applicable, based on the job nature)
6. Birthday Leave and Voucher
7. Medical and Insurance Benefit
8. Dress Code: Smart Casual

Other Information
Working Location: Toa Payoh (HDB Hub near Toa Payoh MRT Station)
Five (5) day work week, Monday to Friday: 9.00am to 6.00pm (With 1 Hour Break)

Interested candidates are invited to submit a comprehensive resume, stating the current and expected salary and date of availability.

We regret that only shortlisted applicants will be notified.