The role serves as primary source of data insights, supporting internal and external constituencies, ad-hoc business intelligence and other strategic initiatives.
Key responsibilities
Lead, design and implement quantitative analytical frameworks, including scalable predictive models, customer segmentation and advertising optimisation that improve business performance and customer engagement.
Institute and adopt best practices in data science, platforms and approaches.
Establish internal organisational standards and benchmarks.
Work with other teams in Mediacorp to understand business needs, document data and data integration requirements, and resolve conflicting business/data architecture rules. Ensure compliance with internal customer contact governance policies and drive closed-loop measurement through smart data capture.
Become an internal authority on Mediacorp's data tools and resources.
Support ad-hoc business intelligence and other strategic initiatives.
Qualifications
PhD or MS degree in Statistics, Mathematics, Machine Learning, Operations Research, Computer Science or related field.
Minimum 5 - 10 years hands-on experience in data science, including developing and production of data science models.
Relevant team management experience will be essential
Strong technical capabilities. Proven expertise in developing and implementing a full range of analytical techniques to address commercial challenges
Proficiency in at least one statistical analysis tool
Proficiency in at least one programming language (preferably Java, C++, Python)
Critical thinking and problem-solving skills are essential for this role
Strong written and spoken communication skills
Able to present findings to internal and external business stakeholders confidently
Basic knowledge of data engineering principles and architecture