Senior Data Intelligence Analyst - AI-Driven Insights

Publicis Groupe; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Publicis Groupe is seeking a Senior Data Intelligence Analyst to join the regional Data Intelligence team in Singapore. The role focuses on querying and transforming data from multiple sources, building dashboards in Power BI or Looker Studio, and delivering AI-enhanced analytics to drive business decisions.

The successful candidate will validate data quality, benchmark datasets and translate findings into clear recommendations across markets.

Qualifications

• 3-5 years of experience in data analytics, data intelligence, BI or quantitative research.
• Strong SQL skills and experience working with large data sets.
• Experience with Power BI or Looker Studio for dashboards and visuals.
• Demonstrable experience using AI tools for analytics, research or workflow improvement.
• Ongoing development in AI and data analytics through courses or projects.
• Strong analytical reasoning: validate data, investigate discrepancies and assess outputs.
• Understanding of digital marketing metrics, competitive intelligence or quantitative market research.
• Advanced Excel skills and ability to communicate analysis via PowerPoint.

Responsibilities

• Query, clean and transform large complex datasets across markets and sources.
• Develop dashboards and analytics outputs using Power BI or Looker Studio.
• Analyse digital media, competitive intelligence and market data to identify trends and actionable insights.
• Evaluate data source quality and reliability using validation and benchmarking techniques.
• Develop data normalisation, estimation and benchmarking across markets.
• Apply AI-enabled tools to accelerate analysis and QA, reducing manual work.
• Document methodologies, assumptions and limitations with clear communication.
• Lead partnerships with internal teams and clients to gather requirements and present insights.

Skills

SQL

AI tools

Excel

Data analytics

Data viz

BigQuery

Tools

Power BI

Looker Studio

BigQuery

Job description

Publicis Groupe is seeking a Senior Data Intelligence Analyst to join the regional Data Intelligence team in Singapore. The role focuses on querying and transforming data from multiple sources, building dashboards in Power BI or Looker Studio, and delivering AI-enhanced analytics to drive business decisions.

The successful candidate will validate data quality, benchmark datasets and translate findings into clear recommendations across markets.