Senior CRM Executive (B-to-C) #Retail #FMCG #NJH

Recruit Express Pte Ltd.; Singapore; On-site; SGD 50,000 - 75,000; Full time

Job summary

A leading company in the retail FMCG space is seeking a Senior CRM Executive to enhance customer retention through effective CRM strategies and marketing campaigns. The role requires expertise in CRM tools, strong analytical abilities, and excellent communication skills. Ideal candidates will have at least 3 years of experience in a similar capacity and a Bachelor’s degree in a related field, contributing to the company's success in building lasting customer relationships.

Qualifications

• 3 years of experience in a similar role, preferable in retail or FMCG.
• In-depth knowledge of CRM tools and marketing platforms.
• Excellent writing and communication skills.

Responsibilities

• Develop CRM strategies and marketing campaigns for customer retention.
• Execute CRM campaigns end-to-end, managing all communication channels.
• Analyse customer data to improve brand loyalty and acquisition.

Skills

Problem Solving

Analytical Skills

Communication

Marketing Campaign Management

CRM Tools Knowledge

Education

Bachelor’s Degree in Marketing or related field

Tools

Salesforce

Email Marketing Platforms

WhatsApp Marketing

Job description

Senior CRM Executive (B-to-C) #Retail #FMCG #NJH

Responsibilities:

· Develop CRM strategies and marketing campaigns to optimise customer retention and sales growth

· Plan and execute CRM campaigns end-to-end, including the design, processes, performance tracking, QA and ROI reporting

· Manage, plan and execute CRM and marketing campaigns on all communication channels including email, SMS, etc

· Identify and implement new cost-efficient communication channels

· Analyse existing customer data to understand customer behaviour, improve brand loyalty and gain new leads and potential customers

· Adopt new trends and strategies such as upselling and cross-selling to expand customer base

· Manage loyalty programme and member acquisition

· Coordinate with IT, product, operations teams, graphic designer and other internal and external stakeholders in the execution of CRM strategies to achieve defined business outcomes and revenue targets

Qualifications:

· Bachelor’s Degree in Marketing, Information Technology, Public Relations, Business Administrations and other related field

· At least 3 years of experience in a similar role, preferrable in retail industry or FMCG (B-to-C)

· In-depth knowledge of CRM tools, salesforce or other platforms, email and WhatsApp marketing

· Strong problem solving and analytical skills

· Excellent writing and communication skills

· A self-starter who is able to work in a fast-paced environment with minimal supervision

Interest applicants, pls email updated resume to [e-mail]