Senior CRM Executive (B-to-C) #Retail #FMCG #Fintech #NJH

RECRUIT EXPRESS PTE LTD; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading company is looking for a CRM Manager to develop strategies for customer retention and sales growth. The ideal candidate will have a Bachelor's degree in Marketing or related fields, with at least 3 years of experience in managing campaigns in the retail, FMCG, or Fintech industries. Responsibilities include managing communication channels, analyzing customer data, and collaborating with various teams to meet business targets.

Qualifications

• At least 3 years of experience in CRM roles, preferable in retail or FMCG.
• In-depth knowledge of CRM tools and marketing strategies.
• Able to work in a fast-paced environment with minimal supervision.

Responsibilities

• Develop and optimize CRM strategies and marketing campaigns.
• Plan and execute end-to-end CRM campaigns.
• Analyze customer data to improve brand loyalty and gain new leads.

Skills

Problem solving

Analytical skills

Communication

Education

Bachelor’s Degree in Marketing

Bachelor’s Degree in Information Technology

Bachelor’s Degree in Public Relations

Bachelor’s Degree in Business Administration

Tools

CRM tools

CDP platforms

Email marketing

WhatsApp marketing

Job description

Responsibilities:

· Develop CRM strategies and marketing campaigns to optimise customer retention and sales growth

· Plan and execute CRM campaigns end-to-end, including the design, processes, performance tracking, QA and ROI reporting

· Manage, plan and execute CRM and marketing campaigns on all communication channels including email, SMS, etc

· Identify and implement new cost-efficient communication channels

· Analyse existing customer data to understand customer behaviour, improve brand loyalty and gain new leads and potential customers

· Adopt new trends and strategies such as upselling and cross-selling to expand customer base

· Manage loyalty programme and member acquisition

· Coordinate with IT, product, operations teams, graphic designer and other internal and external stakeholders in the execution of CRM strategies to achieve defined business outcomes and revenue targets

Qualifications:

· Bachelor’s Degree in Marketing, Information Technology, Public Relations, Business Administrations and other related field

· At least 3 years of experience in a similar role, preferrable in retail industry or FMCG or Fintech industry (B-to-C)

· In-depth knowledge of CRM tools, CDP platforms, email and WhatsApp marketing

· Strong problem solving and analytical skills

· Excellent writing and communication skills

· A self-starter who is able to work in a fast-paced environment with minimal supervision

Interest applicants, pls email updated resume to [e-mail]

Jessie Hoe Huey Miin

CEI Reg No. R1103861

EA Lic: 99C4599