Senior Creative Content Strategist

Digital; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

A leading company in the fintech industry seeks a Senior Content Marketing Manager to lead innovative content initiatives across Southeast Asia. This role requires a seasoned strategist with a strong portfolio in storytelling, capable of managing multifaceted content across digital platforms while ensuring brand consistency and cultural relevance.

Qualifications

• Proven experience in brand strategy, content marketing, or campaign development.
• Strong portfolio showcasing storytelling and multi-channel content strategies.
• Ability to lead cross-functional initiatives and manage content workflows.

Responsibilities

• Develop brand positioning through innovative storytelling across campaigns.
• Translate business objectives into audience-specific content strategies.
• Monitor campaign effectiveness and refine content strategies based on performance data.

Skills

Storytelling

Content Marketing

Brand Strategy

Communication

Tools

Notion

Figma

Airtable

CMS Platforms

Social Scheduling Tools

Job description

We are seeking a creatively driven Senior Content Marketing Manager to spearhead content-centric brand initiatives. This role is ideal for a seasoned content strategist with a robust creative portfolio, adept at crafting compelling narratives and managing diverse content across digital platforms. You'll play a pivotal role in localizing and amplifying a bold global brand voice, collaborating closely with regional marketing, strategy, and creative teams across Southeast Asia.

Requirements


RESPONSIBILITIES

• Develop and refine brand positioning through innovative storytelling across various campaigns and touchpoints in Southeast Asia.
• Translate business objectives into audience-specific content strategies that resonate and engage.
• Conceptualize and produce engaging content for digital platforms, including social media, landing pages, thought leadership articles, customer case studies, campaign toolkits, and internal brand materials.
• Adapt global content to align with regional nuances, ensuring cultural relevance and brand consistency.
• Partner with creative teams, designers, and writers to bring ideas to life across visual and written formats.
• Lead the creative briefing process and manage end-to-end campaign content delivery across multiple markets.
• Monitor campaign effectiveness and refine content strategies based on performance data.
• Work collaboratively with product, sales, and marketing teams to gather insights, align messaging, and deliver cohesive communications.
• Oversee social media calendars and guide the voice and messaging of brand content across regional social channels.
• Drive engagement through influencer partnerships and employee advocacy initiatives
  
  
  

Requirements

• Proven experience in brand strategy, content marketing, or campaign development, preferably within fintech, B2B, or agency settings.
• A strong portfolio showcasing storytelling prowess, brand architecture, and multi-channel content strategies.
• Demonstrated ability to lead cross-functional initiatives and manage content workflows in dynamic environments.
• Exceptional writing, editing, and communication skills, with a keen eye for editorial tone and nuance.
• Proficiency in balancing strategic vision with hands-on execution.
• Familiarity with tools such as Notion, Figma, Airtable, CMS platforms, and social scheduling tools is advantageous.
• Experience in the Southeast Asia region and knowledge of localization best practices are highly desirable