Senior Copywriter

Castlery; Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

A leading company in the home and living sector is seeking a Senior Copywriter to redefine how people live through compelling content and brand storytelling. The role involves executing creative ideas across various marketing channels, ensuring alignment with business objectives and a strong customer-first approach.

Qualifications

• Min. 3-5 years of experience in marketing/advertising with a focus on copywriting.
• Agency experience and involvement in campaigns targeting international consumer brands preferred.

Responsibilities

• Develop and implement content strategies based on customer insights.
• Create and pitch innovative concepts to stakeholders.
• Adapt creative ideas into effective marketing content across platforms.
• Champion brand identity and ensure alignment with customer-focused messaging.

Skills

Analytical Skills

Organizational Skills

Stakeholder Management

Creative Writing

Customer-Centric Mindset

Job description

We’re rethinking homes for how people really live, and we’re looking for a Senior Copywriter to join our Brand team to help shape the future of living—one thoughtful detail at a time.

From strategy to storytelling, Marketing powers brand and business growth at Castlery.

What you'll be doing:

• Content Strategy: Possess good analytical skills to incorporate customer insights into creative ideas. Able to assess suitable marketing channel platforms that can effectively communicate creative ideas to target consumers.

• Concept Development: Develop creative concepts and passionate in pitching ideas to internal stakeholders. Craft concepts that work in-line with business objectives, KPIs and budget.

• Execution: Strong executional writing skills to adapt creative ideas into content that works across the marketing funnels. Independent in executing content for ad-hoc briefs/requirements and working with cross-teams to achieve completion.

• Content Guardian: Champions the brand identity and TOV, acting as a content guardian internally to ensure all customer-facing contents are in-line with what we stand for.

• Customer Centricity: Understand and adopt customer personas and audience data into all content outputs. To always put on a customer-first mindset to all tasks.

What you need to succeed:

• Min. 3-5 years of experience in a marketing / advertising role that involves copywriting for a B2C organization, within the Home & Living industry as a bonus.

• Strong organizational skills with attention to details

• Good stakeholder management skills, and is a team player

• Keen analytical mind and solution-oriented when faced with problems

• A copywriter with creative agency experience

• Worked on international consumer brands’ (more than 1 market) campaigns that showcase outputs on creative ideation to executing copies in a variety of marketing channels.

Built for Real Life, Designed for What’s Next

At Castlery, we’ve spent over a decade building a brand people love by designing furniture for real life — durable, beautiful, and made to keep up with change.

Now, we’re focused on what’s next: scaling with care, crafting better experiences, and growing a team that’s as intentional as our design philosophy.

If you believe that good homes create good lives, come build with us.