Senior CopyWriter

IN2 MARKETING & CONSULTING PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading data-driven experiential agency in Singapore seeks a Senior Copywriter to create compelling marketing content across various platforms. The ideal candidate will have over 4 years of experience in B2B/tech/event marketing and must be proficient in content strategy, brand guidelines, and project management. This role offers the opportunity to work closely with creative teams to drive client objectives and engage audiences effectively.

Qualifications

• Minimum 4+ years of industry experience, preferably in B2B/tech/event marketing.
• Ability to observe Singapore-based working hours.
• Sound knowledge and interest in digital and social media.

Responsibilities

• Manage content creation for both digital campaigns and on-ground activations.
• Craft engaging content across various deliverables.
• Ensure copy standards comply with brand guidelines.

Skills

B2B marketing/content writing

Excellent communication skills

Understanding of digital platforms

Project management experience

Education

Relevant diploma or Bachelor’s degree

Tools

Microsoft Office (Word, PowerPoint, Excel)

Project management platforms (Trello, Monday.com, Asana, Lark Suite)

Job description

In2 is a data-driven experiential agency that specialises in delivering a comprehensive mix of on-ground activation and digital marketing campaigns. We translate our clients’ brand stories into relevant, meaningful and memorable experiences for their customers. We are entrusted with the reputation of Fortune 100 companies, as well as that of promising SMEs around the region. If you are keen to fashion cutting-edge creatives that can push a brand forward, and back that up with some good old-fashioned hard work, we have an opening that will suit you.

A. Job Purpose

The senior copywriter has the knack for crafting compelling content, and will wear the hat of a content creator. Working under the supervision of the head of content, they will conceptualise, create and oversee marketing content initiatives across multiple platforms and formats. They will work closely with the design team to ensure that both content and artwork are aligned, driving our clients’ objectives from customer / partner engagement to lead generation.

In addition, the senior copywriter will ensure prompt delivery of assets across their owned projects, while being able to assess and stipulate project requirements as needs arise throughout campaign or event life cycles.

B. Roles and Responsibilities

• Conceptualise, formulate, and manage content creation for both digital campaigns and on-ground activations
• Craft engaging long-form and short-form content across a vast range of deliverable types (both traditional and digital)
• Create quality content that supports our content strategies effectively
• Work closely with the Account Services, Strategic Planning, and Creative Services teams throughout all stages of project management
• Ensure copy standards comply with corporate brand guidelines, style guides and client objectives
• Orchestrate the prompt delivery of deliverables to the relevant stakeholders, be they internal or external

C. Qualifications

• Relevant diploma or Bachelor’s degree
• Minimum 4+ years of industry experience (experience in B2B/tech/event marketing preferred)
• Ability to observe Singapore-based working hours (9 a.m. - 6 p.m. SGT, GMT+8)
• Proficiency in Microsoft Office software, both app and web-based versions i.e. Word, PowerPoint, Excel
• Sound knowledge and interest in digital platforms and UI/UX are a plus
• Prior proficiency in project management platforms (Trello, Monday.com, Asana, Lark Suite) is a plus

D. Knowledge, Skills and Attributes

• Excellent skills in B2B marketing/content writing (experience/interest in the enterprise tech landscape, emerging tech trends is preferred)
• Sound knowledge and interest in digital and social media, as well as accompanying analytics platforms
• Vast knowledge of marketing disciplines, applications and best practices
• Highly responsible and able to work under pressure
• A healthy respect for deadlines and individual accountability
• The passion to bring new ideas to fruition
• Meticulous and highly precise in wording and syntax
• Excellent communication, presentation, and interpersonal skills
• A strong eye for design layout, plus content direction and visualization, is preferred