Senior Client Manager

WAGGENER EDSTROM WORLDWIDE SINGAPORE PTE. LTD.; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic communications professional with a strong background in client engagement and strategic marketing. This role involves providing expert counsel to clients, managing key relationships, and leading integrated communication strategies. The ideal candidate will have a proven track record in the healthcare sector, strong media relationships, and the ability to inspire a team. Join a forward-thinking firm where your expertise will drive impactful campaigns and foster growth in a collaborative environment.

Qualifications

• 6+ years of communications experience across PR agencies or in-house roles.
• Strong relationships with Singapore-based journalists and media.
• Experience in community management and social media campaigns.

Responsibilities

• Provide strategic counsel to key clients and manage senior-level relationships.
• Develop and execute integrated communication plans and oversee content.
• Mentor and motivate staff while managing performance and resource allocation.

Skills

Client Engagement

B2B Marketing

Strategic Thinking

Project Management

Communication Skills

Influencer Engagement

Healthcare Knowledge

Education

Bachelor's Degree in Communications or Marketing

Job description

Job Responsibilities

Client Engagement:

• Provide strategic counsel to key clients & serve as a trusted advisor on clients & competitors
• Manage & grow senior-level client relationships
• Assure internal & external stakeholders are aligned
• Strategic direction on accounts, keeping clients informed of account direction and maintaining forward momentum on projects
• You’re an operational excellence engine that are an ace at project management, delivery & timelines.
• Negotiate & manage client expectations & satisfaction
• Assist in strategy, planning and budget setting processes
• You must get B2B marketing & are an ace at it

Business Acumen and Strategic Thinking:

• Develop & execute integrated communication plans
• Data, Audience insights, and planning capabilities.
• Participate in budget & resource management & tracking team utilization
• Drive cross-team integration/ collaboration
• Build awareness & showcase capabilities, talent & results internally & externally
• Ability to detect and mitigate possible issues, conflicts, and disruptions in the business
• Oversee content, including press releases, articles, media kits, and pitch materials, that aligns with client objectives and enhances brand positioning.
• Collaborate with creative and digital teams to produce integrated content, actively contributing to the creation and refinement of strategic messaging.

New Business Development:

• Assess validity and value of new & organic growth opportunities
• Serve as a project manager in preparation & delivery of organic growth or new business proposal content & in-person pitch meetings
• Share industry POV and strong understanding of shifts and opportunities in the competitive agency landscape
• Inform, educate & influence existing and potential future clients directly on WE value and positioning relative to competing agencies
• Have a keen eye for opportunities to expand agencies scope and value add to the clients
• Is able to connect the dots and see the bigger picture for the client and agency

People Leadership:

• Manage career development & performance of direct reports
• Mentor and motivate staff with the goal of retention and development
• Oversee resource allocation across team including staffing/hiring/on boarding new talent
• Partner with Human Resources to manage employee relations issues
• Manage up & educate senior staff on crisis issues, & client/team satisfaction
• Model & hold team accountable to demonstrating agency values

Stakeholder Engagement:

• Build & grow relationships with key, senior level media/influencers/KOLs
• Solicit & share feedback/perception from media & KOLs regarding client(s), competition & position in the industry in order to counsel clients & inform actions
• Identify global, digital & social communication trends; educate clients/agency
• Conceive & tell strategic stories apart from client business milestones
• Manage junior level staff on global influencer processes & trends

Digital, Social & Healthcare Acumen:

• Identify & drive digital/social media strategies; either standalone or as integration into all communication marketing plans
• Support the establishment of social media objectives & goals across the account in line with healthcare policies and regulations
• Articulate emerging media platforms & if/how they meet client’s business needs
• Lead clients in understanding the importance of social media engagement or newer platforms for engagement (eg: LinkedIn, SEO, native advertising, etc)

Requirements:

• A minimum of 6 years communications experience (marketing, internal communications, external communications), across PR agencies and/or in-house roles
• Good understanding of the Asian & healthcare media/platforms landscape including strong relationships with Singapore based journalists and media
• Track-record of running successful campaigns in Asia is a requirement
• Sound knowledge and interest in the Healthcare sector is a requirement
• Experience in community management, influencer engagement and social media campaigns is preferred
• Superior written and verbal communications skills; demonstrated ability to effectively multitask, delegate and manage assignments and accurately evaluate others’ work
• Writing skills – you will be a master of words and can/should be able to articulate and write proper digital/data first proposals or communications proposals.
• Ability to act as a daily client contact for multiple clients simultaneously and possesses a track record of responsible, client-related finance management, including comprehensive managing within client budgets
• Able to manage and inspire a team and to make sound judgments daily, knowing when to seek senior counsel
• Fluency in English (written and spoken) required. A second regional language such as Mandarin would be a bonus
• Any leadership experience mentoring a junior would be a bonus