Senior Campaign Executive

Publicis Groupe; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

AKA, part of Publicis Groupe, Singapore, seeks a Senior Campaign Executive to drive campaign execution, social media operations, and client management. This role suits a proactive communications professional who loves pop culture, internet trends, and digital strategy, bridging ideation with on-time delivery and client collaboration.

You will collaborate across AKA’s hubs, translate trends into social-first content, manage timelines, track performance, and build client relationships with

Qualifications

• Experience in social media management within an agency setting.
• Ability to translate cultural trends into social-first ideas.
• Strong written and verbal communication with collaborative mindset.

Responsibilities

• Support end-to-end content management across platforms (TikTok, Instagram, etc.).
• Contribute to brainstorming and creative strategy with a culture-focused viewpoint.
• Coordinate project timelines and deliverables across internal teams and partners.
• Track and report on campaign performance and insights for optimization.
• Assist with client communications and presentation preparation.

Skills

Social media management

Campaign coordination

Digital brand marketing

Pop culture passion

Trend analysis

Communication skills

Tools

Meta Business Suite

Canva

Adobe Suite

Google Workspace

Job description

Company description

Part of Publicis Groupe, AKA is an award-winning creative communications agency driven

by the mission to create ideas the world wants to share. Recognized as Campaign Asia’s PR

Agency of the Year Singapore (Gold, 2024 & 2025), AKA operates as an all-in partner across

earned, social, and integrated creative disciplines. Combining a agile, culture-obsessed

attitude with the global scale and capabilities of Publicis, AKA pairs borderless thinking with

earned-first storytelling to solve client challenges and deliver work that truly moves the

needle.

Overview

The Senior Campaign Executive is an essential engine supporting campaign execution,

social media operations, and client management. Designed for a proactive

communications professional with a passion for pop culture, internet trends, and digital

strategy, this role bridges the gap between creative ideation, social execution, and seamless

project delivery.

At AKA, we believe that no single department owns ideas. We do not wait for creatives to

hand down concepts; ideation is a shared responsibility across the entire agency team. The

Senior Campaign Executive is expected to bring fresh, trend-led perspectives to the table,

ensuring our work is on brief, on budget, and fearlessly out of boundaries whenever possible.

Responsibilities

Core Focus Areas

Craft & Social Execution

Support the end-to-end content management lifecycle across key platforms (TikTok, Instagram, etc.). Translate platform updates, social-first formats, and real-time cultural moments into practical content ideas and actionable recommendations for clients. Ensure all outputs adhere to social best practices, brand guidelines, and high quality control.

Ideation & Brave Thinking

Actively contribute to agency brainstorms and creative strategy. Bring a distinct, culture-focused point of view—leveraging internet trends, Gen Z insights, and digital behaviors to shape concepts alongside specialized creative and production hubs. Take shared ownership in pushing creative boundaries while keeping concepts grounded in client objectives.

Project & Campaign Hygiene

Support end-to-end campaign lifecycles by managing project timelines, tracking deliverables, coordinating logistics, and consolidating feedback. Facilitate smooth workflows between clients, internal team members, and external partners to keep projects running seamlessly on schedule and within budget.

Performance & Insights

Track, analyze, and report on organic and paid campaign performance. Work with the strategy team to translate social metrics and data into clear post-campaign insights and actionable recommendations to optimize future content and demonstrate campaign impact.

Client Engagement & Collaboration

Assist with day-to-day client communications, meeting coordination, and presentation preparation. Build reliable, trusted working relationships with client counterparts by demonstrating sharp attention to detail, responsiveness, and clear communication.

Team & Personal Growth

Collaborate seamlessly across AKA’s specialized agency hubs. Show resilience, curiosity, and an eagerness to learn, applying feedback quickly to hone both strategic thinking and campaign management skills.

Qualifications

Overall Skills and Competencies

• Proven agency experience in social media management, campaign coordination, or digital brand marketing.
• A strong passion for pop culture, emerging platform trends, and digital storytelling.
• Demonstrated ability to contribute to creative brainstorming and translate internet culture into social-first ideas.
• Sharp organizational and project management abilities, with high attention to detail and timeline hygiene.
• Familiarity with social media management and analytics tools (e.g., Meta Business Suite), design basics (e.g., Canva/Adobe Suite), and workspace platforms (Excel, PowerPoint, Google Workspace).
• Exceptional written and verbal communication skills, with a collaborative, growth-oriented mindset.