Senior Business Development Manager – Asia

UNILEVER ASIA PRIVATE LIMITED; Singapore; On-site; SGD 120,000 - 160,000; Full time

Job summary

A leading FMCG company in Singapore is seeking a Senior Business Development Manager to lead strategic growth initiatives across Asia. You will drive market penetration and establish relationships with distributors, focusing on profitability and performance metrics. Successful candidates will have extensive experience in FMCG, strong analytical abilities, and a collaborative mindset.

Qualifications

• Minimum 8 - 10 years’ experience in FMCG industry.
• Experience in operational key account management.
• Experience in marketing, business or finance partnering roles.

Responsibilities

• Lead business across various geographies.
• Conduct market analysis and recommend actions.
• Develop and manage business plans for new product distribution.

Skills

Strategic mindset

Financial acumen

Negotiation skills

Analytical skills

Communication skills

Education

Bachelor's degree in any discipline

Tools

SAP

Job description

JOB TITLE: Senior Business Development Manager – Asia

FUNCTION: Business Development

UNILEVER INTERNATIONAL IS....

(drum rolls) …. Unilever’s White Space Arm! As the ninth global cluster, we work across the world to fill white spaces for Unilever.

We treat the business as our own.
As intrapreneurs, we introduce Unilever’s brands into white space geographies like Korea, Pacific Islands, Mongolia, and spearhead launches of iconic household brands like Dove, Lifebuoy, Sunlight, Fair & Lovely, TRESemme into big markets like U.S, China, Western Europe and SEAA.

As Unilever’s growth engine, we establish global white space businesses in key channels such as Health & Beauty, Discounters, E-Commerce and alternate channels such as travel retail, marketing to institutional partners like the United Nations, and seeding Unilever brands to overseas diaspora who crave for a taste of their familiar home brands.

Singapore is our global hub leading strategy, marketing thinking, seeding plans, and alignment with the global categories and supply chain.

Game changing business

SPEED is the mantra for our resounding success. To serve the underserved, we embrace a founder’s mentality, explore unchartered territories, redesign end-to-end business models to establish successful businesses. We make a difference by working fast and smart, nurturing our tribe, winning together and living by five tenets:

We will be the fastest route-to-market globally; We go where no (man, woman or distributor) has ever explored; Impossible is an opinion, not a fact; Speed is our currency; When brands are built right, they can last a lifetime.

ABOUT BUSINESS DEVELOPMENT IN UNILEVER INTERNATIONAL

• We build market positions in white spaces by identify new opportunities, developing, defining, negotiating and nurturing strong business relationships. We own the business’ P&L end-to-end, partner with customers, distributors and internal cross-functional teams to manage and grow existing businesses, to deliver growth through flawless execution of projects.

THIS ROLE IS IMPORTANT BECAUSE ....

• You’ll lead the business across the various geographies and guide the seeding growth strategy for the cluster to deliver growth and profitability targets;
• You’ll drive the strategic direction and delivery of UI in Singapore in line with overall business strategy and purpose.

YOUR KEY RESPONSIBILITIES WOULD BE ...

Business Development & Prospecting

• Proactively screen potential businesses through market analysis, deal requirements, potential and financial analysis: provide recommendations if any
• Conducting joint business planning with customers/distributors, including distribution reach, pricing and volumes
• Leading end-to-end process from idea to launch with customers and internal teams

Customer Selection and Appointment

• Conduct comprehensive research and credit worthiness checks to identify and select suitable business distributors

Establishing and Executing Business Plans

• Develop and manage business plan processes and speed-to-market for new product distribution, including cost-effective distribution cost models and customer differentiation strategy across locations
• Establish networks for new product launches with supply chain team and alignment with Category team on launches

Tracking and Monitoring Performance

• Tracking and managing of key business metrics and KPIs across marketing and trade activities
• Conduct reviews on broad spectrum of topics

Stakeholder Management

• Lead and align cross functional teams to effectively manage projects; partner other functions to obtain support where necessary
• Collaborate with local OpCo for synergies

YOU'LL WORK CLOSELY WITH ...

• UI Business Development, Finance, Marketing, and Supply Chain teams
• External distributors

TO BE A STAR YOU'RE LIKELY TO ...

• Be a strategic, highly adaptable and entrepreneurial person
• Embrace a high growth mindset, with strong love for consumers, shoppers and customers
• Have strong financial acumen and analytical skills
• Have strong communication, negotiation and influencing skills with senior stakeholders
• Have experience working and leading in cross-functional teams

TO BE GREAT AT THIS YOU'LL HAVE ...

• Minimum 8 - 10 years’ experience in FMCG industry in operational key account management, marketing, business or finance partnering roles
• A bachelor’s degree in any discipline

TO BE EXTRA AWESOME AT THIS, YOU'LL HAVE…

• Minimum 8 - 10 experience in FMCG industry in operational key account management, marketing, business or finance partnering roles (preferably in Customer Development)
• Experience in international trade and capability building
• Experience in [technical skills - e.g. SAP]
• Experience working in cross-functional teams within a matrix environment both F2F and virtually

The roles of duties are not exhaustive and may change according to business requirements.