Senior Brand Manager

Procter & Gamble; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Procter & Gamble in Singapore is seeking a Brand Manager to lead brand-building initiatives, oversee packaging, product development, and in-store execution, leveraging 185 years of expertise to drive growth.

You will manage end-to-end brand strategies, collaborate with cross-functional teams, run integrated campaigns across traditional and digital media, and apply consumer insights to strengthen market position in the Philippines and wider APAC region.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field (MBA a plus).
• Proven Brand Manager experience in consumer-packaged goods or pharmaceutical industries.
• Strong brand-building knowledge with track record of growth and market share expansion.
• Excellent project management skills with ability to handle multiple priorities and deadlines.
• Strong analytical and problem-solving abilities with a data-driven approach.
• Outstanding communication and presentation skills impacting stakeholders at all levels.
• Demonstrated leadership capabilities to inspire and develop teams.
• Local market knowledge of Philippines to develop brand equity and marketing for the market.

Responsibilities

• Develop and execute brand strategies aligned with business objectives to drive brand growth and market share.
• Oversee end-to-end product development from ideation to launch.
• Collaborate with cross-functional teams on packaging, design, and brand positioning.
• Develop and implement integrated marketing campaigns across traditional and digital media.
• Define and optimize value proposition, pricing, and promotional activities.
• Work with retail partners and sales teams for in-store execution and shelf presence.
• Use market research and consumer insights to inform brand strategies.
• Lead and mentor cross-functional teams to foster a high-performance culture.

Skills

Brand strategy

Cross-functional leadership

Project management

Data-driven decision making

Communication & presentation

Team mentorship

Education

Bachelor’s degree in Marketing/Business

MBA (plus)

Job description

As a Brand Manager at P&G, you will play a pivotal role in driving brand building initiatives at the core of P&G's growth success. You will be responsible for managing all aspects of brand success, including packaging, product development, communication strategies, value proposition, and in-store execution. With P&G's 185 years of expertise and depth of holistic learning, you will have the opportunity to lead motivated and capable teams to deliver exceptional results.

Role Responsibilities

• Develop and execute brand strategies that align with P&G's overall business objectives, ensuring brand growth, market share expansion, and increased consumer loyalty.

• Oversee the end-to-end product development process, from ideation to launch, ensuring products meet consumer needs, quality standards, and market trends.

• Collaborate with cross-functional teams to create compelling packaging and design concepts that effectively communicate brand positioning and resonate with target consumers.

• Develop and implement integrated marketing campaigns to build brand awareness, enhance brand equity, and drive consumer engagement across various channels, including traditional and digital media.

• Define and optimize the brand's value proposition, pricing strategies, and promotional activities to maximize profitability and market competitiveness.

• Work closely with retail partners and sales teams to ensure effective in-store execution, including shelf presence, merchandising, and promotional activities, to drive brand visibility and sales.

• Utilize market research, consumer insights, and data analytics to gain a deep understanding of consumer behaviours, preferences, and trends, leveraging these insights to develop impactful brand strategies.

• Lead and inspire cross-functional teams, fostering a collaborative and high-performance culture. Provide guidance, mentorship, and development opportunities to team members, enabling their professional growth and success.

Role Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field. MBA is a plus.

• Proven experience as a Brand Manager or in a similar role, preferably in the consumer-packaged goods industryand pharmaceutical industry.

• Strong understanding of brand building principles and strategies, with a track record of successfully driving brand growth and market share expansion.

• Excellent project management skills, with the ability to manage multiple priorities and deliver results within deadlines.

• Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.

• Exceptional communication and presentation skills, with the ability to effectively influence stakeholders at all levels.

• Demonstrated leadership capabilities, with the ability to motivate and inspire teams to achieve their full potential.
• Strong market knowledge of Philippines as the role requires local consumer understanding to develop brand equity and marketing for the market.

About us

We produce globally recognizedbrandsand we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leadersare abletolead with courage the vast array of brands,categoriesand functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more. Our community includes operations in approximately 70 countries worldwide.

Visithttp://www.pg.comto know more.

Our consumers are diverse and our talents - internally - mirror this diversity to best serve it. That is why we’re committed to building a winning culture based on Inclusion and our ideal candidate is passionate about the same principle: you will join our daily effort of being “in touch” so we craft brands and products to improve the lives of the world’s consumers now and in the future. We want you to inspire us with yourunrivalledideas.

We are committed toprovidingequal opportunities in employment. We do not discriminate against individualson the basis ofrace,color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, veteran status, HIV/AIDS status, or any other legally protected factor.