Senior Brand Executive

Kao Singapore Private Limited; Singapore; On-site; SGD 40,000 - 65,000; Full time

Job summary

A leading company in the FMCG industry seeks a Brand Manager to support the Marketing Manager in brand strategy development and execution of marketing campaigns. The ideal candidate will have a degree in Business or Marketing, with strong analytical and communication skills, and experience in the Beauty or Cosmetics sector is preferred.

Qualifications

• Minimum 1.5 years relevant working experience in brand management and/or marketing experience in FMCG industry.
• Prior experience in Beauty/Cosmetics/retail industry is preferred.
• Proficient in both English and Chinese.

Responsibilities

• Support the Marketing Manager in developing brand strategy and management of assigned brand(s).
• Plan and execute brand marketing campaigns and promotion activities.
• Perform brand sales analysis and evaluation of advertising and consumer campaign activities.

Skills

Analytical Thinking

Interpersonal Skills

Communication Skills

Creativity

Education

Degree in Business, Marketing or equivalent

Tools

Microsoft Office

Job description

Requirements:

• Degree in Business, Marketing or equivalent

• Minimum 1.5 years and above relevant working experience in brand management and/or marketing experience in FMCG industry. Prior experience inBeauty / Cosmetics / retail industry is preferred

• Possesses strong analytical thinking skills and sense of business ownership

• Resourceful, creative, good interpersonal and strong presentation and communication skills in both English and Chinese language

• Hands-on and able to work with minimum supervision

• Pleasant personality, independent, as well as a self-driven good team player

• Proficient in Microsoft Office

Responsibilities:

• Support the Marketing Manager in developing brand strategy and management of assigned brand(s)

• Plan and execute brand marketing campaigns and promotion activities

• Working with Media, Digital, Public Relations and creative agencies, vendors and contractors on planning and delivery in meeting campaign objectives

• Creation and production of trade-related POS/promotional materials and VMD respecting brand guidelines

• Managing advertising and promotion funds and assist on the profit delivery of the assigned brand(s)

• Work closely with all key stakeholders and assist in development and execution of trade and in-store activities

• Perform brand sales analysis and evaluation of advertising and consumer campaign & promotion activities

• Keep abreast with market trends and new developments utilizing information for business improvement

• Providing market analysis information pertaining to competitors, trends and activities

• Preparation of monthly reporting materials and necessary submissions

• Any other work and operational matters assigned by the Marketing Manager