Senior Brand Executive

CP Foods Singapore Pte Ltd; Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

An innovative firm is on the lookout for a Senior Brand Executive to join their dynamic marketing team. In this full-time position, you will drive the strategic development of brand initiatives, ensuring impactful positioning across all channels. Your role will involve implementing trade marketing plans, analyzing brand performance, and enhancing social media presence to connect with the target audience. If you have a passion for brand management and a knack for collaboration, this opportunity is perfect for you to make a significant impact in the FMCG industry.

Qualifications

• 4-5 years of experience in brand management within the FMCG industry.
• Expertise in developing and executing brand strategies.

Responsibilities

• Develop and implement trade marketing plans to strengthen brand identity.
• Monitor brand performance and identify sales improvement opportunities.

Skills

Brand Management

Trade Marketing

Social Media Analytics

Communication Skills

Education

Degree in Marketing

Degree in Communications

Tools

Social Media Analytics Tools

Job description

About the role

We are seeking an experienced Senior Brand Executive to join our marketing team at CP Foods Singapore Pte Ltd. In this full-time role, you will be responsible for driving the strategic development and execution of our brand initiatives, ensuring consistent and impactful brand positioning across all touchpoints. Based in the Paya Lebar East Region, you will play a crucial role in elevating our brand presence and connecting with our target audience.

What you'll be doing

• Develop and implement trade marketing plan to strengthen brand identity and sales

• Monitor and analyse brand performance with key accounts; identifying opportunities for sales improvement in all channels

• Work with internal and external partners for development of the overall trade marketing strategy

• Manage the creation and deployment of company'ssocial media presence, focusing on product awareness, engagement and improve performance metrics.

• Stay up-to-date with trends and work with external agencies to produce compelling social content.

  What we're looking for

• Minimum 4-5 years of experience in brand management or a related marketing role, preferably within the FMCG industry

• Demonstrated expertise in developing and executing brand strategies

• Excellent writing and communication skills, with the ability to collaborate effectively with cross-functional teams

• Proficiency in social media analytics tools.

• Degree in Marketing, Communications, or a related field